Social media may be the most dramatic and dynamic shift in communications since the advent of the telephone. There is a shift in the way people communicate today. Studies show, fourteen percent (14%) of people trust advertising, while 78% trust an online recommendation. Research also indicates the media’s third party endorsement has become increasing less meaningful to viewers, while the testimony of a fellow shopper is on the rise.

The news media is shrinking at an alarming rate; newspapers are shutting down, television media has been downsizing for years and there are fewer reporters to cover stories than ever before. Yet, the demand for information is greater than ever.

At StoryTeller we believe that traditional public relations is enhanced exponentially with the use of strategic social media. The old model of public relations leveraged mass media to reach large groups of people. Today, our clients are using social media to reach not only the media, but to communicate directly to their customers. Through the use of basic tools such as YouTube, Twitter, Facebook and Linkedin, our clients are growing their business by building community and engaging in conversations in ways like never before. The world is moving quickly and whether your business is participating in social media or not, others are talking about you. Don’t you want to be part of that conversation?