StoryTeller Media & Communications
StoryTeller is a public relations agency specializing in media relations, social media and video production and web video
David Meerman Scott
Hopping on the Social Media Train
I continue to be amazed, overwhelmed, excited, and challenged by the staggering amount of social media content published on the web today. There are subject matter “experts” that emerge daily, there are webinars, symposiums, universities (I am attending the Social Media Magic University as we speak), blogs, and more blogs. There are superfluous numbers of Flip cameras circumventing venues providing vignettes from the presenters demonstrating all that you missed by not attending. Most days this frenzy can make your head spin if you let it.
As a student of social media, and aren’t we all, really?, I decided early on to rely on the wisdom of just a handful of experts that I could connect with, those whose content spoke to me, and to stop right there. I read as many books and blogs of Seth Godin, David Meerman Scott and Chris Brogan. If I went too far beyond that audience in the beginning I began to get anxious. I wanted to know “it all”. Several months into my social media studies I realized that nobody knows it all and even the “experts” are on a journey with no road map.
So don’t be intimidated if you are just hopping on the social media train. It is a journey, a destination is yet to be defined and it is heading in one direction, forward, with no plans on turning around. Just hop on.
The Not-So Slow Death of the News Release
I had an interesting conversation with another former television news reporter today about the good old news release. When I asked if she ever scanned news releases for a story idea she quickly and decisively replied, “no.” I knew that answer was coming. She said that in the news rooms in which she worked the assignment editors usually picked up the news releases. Presumably, they then stuck them in a day file where the releases of any future value live for another day. The sad thing is, many releases never see the day file.
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