Catalogers Getting Social

I recently had the opportunity to step back in time to my “old life” for a brief moment while connecting with a group of Direct Marketers.  The group was interested in our perspective of social media and how it can benefit the traditional cataloger.

What seems apparent after our meeting, is this is an industry that I would categorize as somewhat “late adopters” in the social media frontier.  Understandably, they have spent years refining the art of direct mail and have it down to a pretty concise science but they are having a difficult time connecting the dots to know how social media can really impact their business.

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Tags: catalog, cataloger, direct marketer, Facebook, fundraising videos, J&P cycles, Lehmans, Social media, Syncas, YouTube