StoryTeller Media & Communications
StoryTeller is a public relations agency specializing in media relations, social media and video production and web video
media relations
Get a Job, the RIGHT job!
We recently offered a job to a young candidate to help with a critical part of our business. This is a job that the young person would grow into and develop, which in plain terms means, what this job is today is not what it’s going to be. We were (and are!) looking for a unique person with very specific skills and experience. Certainly not someone who falls off the proverbial turnip truck. Fortunately, she turned it down.
Are You a Good Business Partner?
Are you a good partner? In business we like to talk about “partnerships” and “building relationships,” but what does that mean? What it means to be a good partner may be different for me than to you. In my mind, being a good partner in business is no different than being a good partner to a spouse or friend.
How Does Social Media Effect Traditional Media?
Michigan State head basketball coach Tom Izzo recently proclaimed his “lifer” status with the Spartans after considering a job opportunity with the Cleveland Cavaliers. As Izzo deliberated this life changing decision, the rumor mill was cranking away with reporters tapping sources, staking out near the basketball complex in East Lansing and outside Izzo’s offices. There were even some reporters contacting Izzo’s mother to see if she had any insight into what was going on inside her son’s mind.
Setting Expectations in Life and Work
Parenthood teaches you many things. Some things you expect to learn, like changing a diaper in the back of a car or simply changing a diaper! Then there are things that I’ve learned through raising children that have less to do with bringing up kids than about life itself. They have taught me that most things in relationships revolve around expectations.
Are You Afraid of Social Media?
Fear is powerful. Think of all the things you do, or don’t do because of fear. It’s certainly a factor for a lot of people who remain on the social media sideline and in some cases I can’t blame them. For example, any business that isn’t doing a great job and knows it, any company that isn’t taking care of their people or customers or any company that generates income by taking advantage of people should be afraid. If I were any of those people or businesses, I would really be fearful of social media because it can ruin me much faster than I would otherwise ruin myself.
That said, if you’re a business that strives to help people, to do the right thing for its employees and customers or if you’re someone who fixes problems as they come up rather than let them fester and turn into issues you probably have quite a bit less to fear in social media.
We all make mistakes and as business owners, we know that our people will also make mistakes. Hopefully they’re not mistakes that kill your business. But if they’re accidental errors, oversights or mishaps that can be addressed and fixed, don’t you don’t you want to know they are going on? After all, whether you’re active in social media or not, if you screw up, people who are in social media can still chew you up and spit you out. It’s just that you’ll never know it’s happening, until they stop coming into your business or calling to place more orders.
When I was kid, I used to be afraid that some day I would end up in jail. Then I realized, I can only go to jail if I do something really bad. I realized that I actually have control over the outcome. So too, do you have a say about your reputation both in the business community and the social media business community. Take care of your reputation and remove some of the fear in your life.
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