StoryTeller Media & Communications
StoryTeller is a public relations agency specializing in media relations, social media and video production and web video
public relations
Get a Job, the RIGHT job!
We recently offered a job to a young candidate to help with a critical part of our business. This is a job that the young person would grow into and develop, which in plain terms means, what this job is today is not what it’s going to be. We were (and are!) looking for a unique person with very specific skills and experience. Certainly not someone who falls off the proverbial turnip truck. Fortunately, she turned it down.
Are You a Good Business Partner?
Are you a good partner? In business we like to talk about “partnerships” and “building relationships,” but what does that mean? What it means to be a good partner may be different for me than to you. In my mind, being a good partner in business is no different than being a good partner to a spouse or friend.
Social Media Conversation - More of You, Less of Me
The phrase “less of me, more of you” has some “faith” relevance and it also has tremendous relevance in our relationships with other people especially in social media. When you’re online in the social media portal of choice, how much time are you spending “talking” rather than “listening?” How often do you try to help others rather than try to attract more attention to yourself?
Brian Solis on Video StoryTelling
Most mornings, I wake up and have my coffee and scour through the myriad of social media articles to find out what new and relevant content that might benefit our clients. It also serves as my daily dose of social media inspiration. Tuesday night, I had the opportunity to hear some first hand inspiration when I attended Jennifer Kane’s ( Kane Consulting) “An Evening with Brian Solis” event. Brian is on the PR circuit of promoting his most recent book, “Engage,” which I can’t wait to read!
Brian spoke so eloquently on topics ranging from community, engagement and trust to understanding the importance of being curators of content with context. He went on to say that all companies are media companies because every company publishes to its customers, its staff, its neighbors, its communities and they need to know how to use all media technologies at its disposal, especially video.
With YouTube positioned as the second most popular Search Engine, second to Google, and over 24 hours of video uploaded every minute, brands have a unique opportunity to put video storytelling into work. Ideally, video is part of your overall content strategy and used when you want to build a connection that may not be made through other mediums.
Brian was gracious enough to share his insights on the importance of having a video strategy. Here is part one of our conversation with Brian Solis.
How Does Social Media Effect Traditional Media?
Michigan State head basketball coach Tom Izzo recently proclaimed his “lifer” status with the Spartans after considering a job opportunity with the Cleveland Cavaliers. As Izzo deliberated this life changing decision, the rumor mill was cranking away with reporters tapping sources, staking out near the basketball complex in East Lansing and outside Izzo’s offices. There were even some reporters contacting Izzo’s mother to see if she had any insight into what was going on inside her son’s mind.
Are You a Thought Leader?
For the record, I’ve always disliked the phrase “thought leader,” mostly because about a year and a half ago, it was another business buzz phrase (ie. 24/7, gitter done, step it up, etc.) that was overused, abused and misused. That said, it always made me wonder, “what IS a ‘thought leader?’”
Removing Barriers for a Better You
We all have them. They keep us from doing what we need to do, from becoming a better business person, employee, father, mother, daughter, son, etc. They are often irrational, aggravating and in some cases draining. I’m talking about barriers in your life. If you’ve been meaning to do something, but just haven’t done it because “something” always gets in your way, you probably know what I’m referring to - it’s that “something.”
Setting Expectations in Life and Work
Parenthood teaches you many things. Some things you expect to learn, like changing a diaper in the back of a car or simply changing a diaper! Then there are things that I’ve learned through raising children that have less to do with bringing up kids than about life itself. They have taught me that most things in relationships revolve around expectations.
Getting Creative With Your Flip Camera
It’s interesting. I had a meeting today with what I hope will become a future StoryTeller client. The subject: online video. It seems to be the topic most gravitated to in our meetings with business’ and organizations today. It appears to be what’s on everyone’s mind. YouTube…specifically. There was a revelation that I had during this meeting. I initially met this future client about (5) months ago, and the discussion albeit very similar (defining what makes a solid video strategy) the method of implementing the strategy was completely different!
Aperitif Restaurant & Bar Opens in Woodbury
We recently began working with Aperitif Restaurant and Bar in Woodbury, MN handling their public relations. Good news, Woodbury residents and business community - you win. Aperitif is going to be a tremendous addition to your community. Okay, we’re bias, so check it out yourself and see.
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