Effective buyer personas are the foundation to great communication with your online audience. Contrary to popular belief, personas are about so much than demographics. StoryTeller’s Marketing Manager, Britt Laeger will walk you through the steps to get beyond job title and household income and find out what really matters to your prospects. In this 45-minute webinar, we’ll help you discover reliable identifiers that will make it easy to communicate with your potential customers and convert more leads on your website.
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