3 Content Lessons that Make for Great Video Editing
Finding talented videographers today isn't difficult. Hobbyists, college graduates, and long-toothed production experts are all over job posting...
There is a lot to consider when creating a marketing video for your company. First, there are the artistic considerations: What are your stylistic preferences? Will you use voice talent or produce documentary-style? What graphic elements or animation do you envision? Then there are the practical considerations: How much will it cost? Who should be in the video? Where will it be shot? How can we squeeze everything we can out of our marketing budget?
Let’s dig in with some practical tips for producing a marketing video, starting with ideating your video.
Your business is most likely the backdrop for a lot of stories. So how do you know how to find the best stories for your marketing video? Try to tell stories that:
Take a look at our video, which explains these points in greater detail:
Yes, making your video simple, unique, and share-able is certainly the goal - but you need a strategy to get there. So here are a few tips to follow to ensure that you will separate yourself from the crowd by following video production best practices:
If you’re paying for your marketing video, you should try to get as much out of it as you can. So, long before the day of the shoot, plan to optimize your time and the time of the video team.
In fact, by spending a little extra time and effort in the planning phase of your video shoot, you could walk away with not just one video, but six videos. Think about your video shoot this way:
LEVEL ONE: Your overview video or primary marketing video is a 10,000 foot view inside your organization. This is your high-level look inside your business touching upon your unique services or key messages.
LEVEL TWO: Let’s go deeper. Each of your key messages encompassed in your overview video can be further developed into three individual videos further explaining your unique qualities, using the same spokespeople that were featured in your Level One Overview piece.
LEVEL THREE: Again, using the same characters featured in your primary video, answer some of your most frequently asked questions in your sales process.
Video marketing truly is a mix of art and science. Your experimentation to find the perfect emotional, shareable, lasting video starts long before your pre-production meeting. It begins with truly knowing your audience, your goals, and your resources. Then in pre-production, you’ll be better equipped to plan the right story - and when the day comes, you’ll be able to maximize your dollars by creating a series of videos rather than just one.
Finding talented videographers today isn't difficult. Hobbyists, college graduates, and long-toothed production experts are all over job posting...
An animated marketing video done well can work wonders for your business. It can catch attention, simplify complex information, and move people...
We’ve been beating the video drum since we started as a marketing agency. We know firsthand that producing marketing videos helps improve our...