How do you typically make a purchasing decision? You likely go to Google, type in phrases, questions, or even specific product or service names. You see what information is there to help you either find what you’re looking for, make product comparisons, or make a purchasing decision. The same can be said for industrial companies like original equipment manufacturers (OEMs). According to CSO Insights, “70% of buyers fully define their needs on their own before engaging with a sales representative,” which means it’s vital to have the information your prospects might be looking for easily available online.