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Ed Heil

Ed Heil is the president of StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Ed blogs about inbound marketing, video production, social media, and media relations.

man hugging a child

How to Make an Emotional Video

We live in a world flooded with video content, most of which we tune out, click off, or allow to drift across our screens, never to be thought of again. The greatest challenge facing marketers today is how to be heard over and amidst the noise. “How...

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Checklist: Determine the Scope of Work for a Video Production Project

Editor's Note: This blog was originally published in 2015 and was updated in March 2023.

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Producing About Us Corporate Videos: How to Make Them Interesting

What is a corporate video? The term “corporate video” covers a lot of bases, but it generally showcases something about your business, whether it’s...

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video production team members

Who Needs a Gaffer? The Real Members of a Video Production Team

Here's a multiple-choice question for you. When a movie ends, and the credits roll, what do you do? Watch the credits and hope for a post-credit...

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Comparing video production companies

Comparing Video Production Companies (& Impacts on Project Pricing)

How many people does it take to produce a video? This is a great question. The costs and quality of your video will vary depending on the number of...

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people chatting in front of a video camera

Video Interview Backgrounds & Backdrops: Choosing the Best Location

Finding the best video interview background is one of the most important parts of the video production process. There are a lot of different elements...

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video mistakes that drive video producers crazy

6 Deadly Video Mistakes That Drive Producers Crazy

I'm not much of a cook, but I still love to watch cooking shows on TV. In fact, that's probably why I watch so many cooking shows. There's something...

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empty video production studio

17 Essential Video Production Questions to Ask Before Creating a Video

We spend a lot of time sitting down with clients discussing how we can tell their best stories using video. And while it's true that every...

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The Heart of StoryTeller: Our Common Set of Values and Beliefs

You know how company core values go:  Honesty, trust, clear communication, passion, innovation, hard work blah, blah, blah. So often leaders treat...

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woman in mtg with two others who is laughing

11 Types of Video Content to Master in 2022 (and 2 for the Future)

Do you remember what life was like before email, or smartphones, or social networks? It helps to remember all the advances in those areas to...

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