There's no question, with the amount of video content that you can find online these days, the attention span of most viewers is limited, to say the least.
When we look at viewer engagement stats for our videos, less than 10% of people watch for 3-minutes and less than 20% watch for 2-minutes. In fact, after 30-seconds, there is a significant drop off in viewers for the videos on our site.
So, that makes us really wonder, what's the ideal length of a video? Clearly, brevity is king in the world of online video, but how do you produce a 60-second or a 90-second video and still pack punch? Here are some video production tips to help you keep your stories under a minute and a half.