Ed Heil: Nov 14, 2023 10:08:48 AM
If you could be totally transparent about your company, and your current job openings, would you be? Would you be willing to share the good, bad, and ugly about that role you so desperately want to fill? If you were that open, would people apply? If people applied for that position, knowing all the...
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Ed Heil: Nov 1, 2023 10:27:18 AM
At its best, producing videos for your business or organization can be fun and creative. It's an outlet that gives your communications or marketing team a place to share their art and the end product with the world. At its worst, it's frustrating,...
Ed Heil: Aug 15, 2023 3:33:00 PM
The word "interview" often brings to mind images of a TV news anchor asking tough, pointed questions as he tries to get to the bottom of an issue. But when you're conducting an interview for a company marketing video, the interview process is a...
Ed Heil: Aug 2, 2023 4:30:00 PM
Lights. Camera. Action! It sounds so easy, but there's much more that goes into a video production—which means there's much more involved than you might think when it comes to your video production contract. Whether it's a highly-produced branding...
Ed Heil: Jul 14, 2023 11:30:00 AM
In many households, there’s usually a leader that takes charge to get things done. They’re the one that plans the meals, does the laundry, drives the kids around, coordinates activities, and makes sure everyone in the family feels loved every day....
Ed Heil: Mar 22, 2023 11:45:00 AM
We live in a world flooded with video content, most of which we tune out, click off, or allow to drift across our screens, never to be thought of again. The greatest challenge facing marketers today is how to be heard over and amidst the noise. “How...
Ed Heil: Mar 7, 2023 1:00:00 PM
Editor's Note: This blog was originally published in 2015 and was updated in March 2023.
Ed Heil: Aug 23, 2022 9:20:00 AM
What is a corporate video? The term “corporate video” covers a lot of bases, but it generally showcases something about your business, whether it’s your culture, products or services, a testimonial, etc. In this guide, we will break down the types...
Ed Heil: Aug 22, 2022 1:34:00 PM
Here's a multiple-choice question for you. When a movie ends, and the credits roll, what do you do? Watch the credits and hope for a post-credit scene Watch the credits because you're interested in who made the movie happen Dash out the door when...
Ed Heil: Aug 19, 2022 1:36:00 PM
How many people does it take to produce a video? This is a great question. The costs and quality of your video will vary depending on the number of professionals needed to complete your project.
