Ed Heil: Jul 29, 2021 6:45:00 AM
When clients first approach us about creating a video marketing strategy, they feel excited but also nervous. ‘We know we should be making more video,’ they say. ‘But we don't have enough time for video. We don't know how to get started. Our people are nervous about being on camera. We don't have...
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Ed Heil: Jul 13, 2021 10:36:30 AM
In today’s digital world, many companies are incorporating more video into their overall marketing strategy, but if they’re starting from scratch, figuring out where to begin can be a challenge. We’ve put together a plan to guide both marketers and...
Ed Heil: Jun 28, 2021 9:35:04 AM
If you’re a non-profit organization, you understand the importance of sparking an emotional connection with audiences more than most types of institutions. Now more than ever, non-profit organizations realize how video storytelling can help you to...
Ed Heil: Mar 19, 2021 11:00:00 AM
What does hope look like? What does it sound like, act like, and feel like? That's the question at the heart of Catholic Charities of St. Paul and Minneapolis's Hope in Action – and the answer is always "us."
Ed Heil: Jan 22, 2021 9:21:59 AM
Finding talented videographers today isn't difficult. Hobbyists, college graduates, and long-toothed production experts are all over job posting sites. But being a great video producer (let alone the next Spielberg) takes much more than Premiere,...
Ed Heil: Nov 17, 2020 10:30:00 AM
When the COVID-19 pandemic wiped Minneapolis-St. Paul Business Journal's event slate clean, organizers looked for ways to maintain their robust schedule. On a growing list of virtual events where in-person ones had been, their 23rd annual Women in...
Ed Heil: Sep 22, 2020 12:06:37 PM
This year of unprecedented change has created equally unprecedented challenges for nonprofit organizations. In many cases, the nonprofits struggling are also the ones serving the most vulnerable communities and those hit hardest by the COVID-19...
Ed Heil: May 29, 2020 9:58:00 AM
No matter where you’re from, there is one thing we all share in common: The love of great stories. At StoryTeller, our job is to find inspiring, creative, and unique content to share. After all, we're storytellers – it's right there in the name.
Ed Heil: May 18, 2020 11:37:33 AM
During most video planning sessions, this question will pop up at least a few times: How long should the video be? And while there is no right or wrong video length, there are many important factors to consider when timing your video - who is the...
Ed Heil: May 14, 2020 9:37:54 AM
Finding the right person for your company is getting more and more difficult. Not only does the candidate need to have the appropriate skill set that will help them succeed, they also need to be a culture fit. One way to make sure you hire the right...
