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Ed Heil

Ed Heil is the president of StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Ed blogs about inbound marketing, video production, social media, and media relations.

Planting Seeds for a Long-Term Video Marketing Strategy

When clients first approach us about creating a video marketing strategy, they feel excited but also nervous. ‘We know we should be making more video,’ they say. ‘But we don't have enough time for video. We don't know how to get started. Our people are nervous about being on camera. We don't have...

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Create A No-Nonsense Video Marketing Strategy From Scratch

In today’s digital world, many companies are incorporating more video into their overall marketing strategy, but if they’re starting from scratch, figuring out where to begin can be a challenge. We’ve put together a plan to guide both marketers and...

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Tugging at Heartstrings:  Showcasing Your Nonprofit Mission Through An Emotional Video

If you’re a non-profit organization, you understand the importance of sparking an emotional connection with audiences more than most types of institutions. Now more than ever, non-profit organizations realize how video storytelling can help you to...

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be the hope - catholic charities 2020 slogan

The Digital Marketing Campaign That Gave Catholic Charities Their Best-Ever Holiday ROI

What does hope look like? What does it sound like, act like, and feel like? That's the question at the heart of Catholic Charities of St. Paul and Minneapolis's Hope in Action – and the answer is always "us."

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3 Content Lessons That Make for Great Video Editing – video editor, pen, tablet, DSLR, planning

3 Content Lessons that Make for Great Video Editing

Finding talented videographers today isn't difficult. Hobbyists, college graduates, and long-toothed production experts are all over job posting sites. But being a great video producer (let alone the next Spielberg) takes much more than Premiere,...

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MSPBJ's Women in Business Award Gets New Life with Video – StoryTeller

MSPBJ Honors Women Leaders, Pleases Sponsors, and Delights Audiences with One Virtual Event

When the COVID-19 pandemic wiped Minneapolis-St. Paul Business Journal's event slate clean, organizers looked for ways to maintain their robust schedule. On a growing list of virtual events where in-person ones had been, their 23rd annual Women in...

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How to Create a Dynamite Nonprofit Gala Using Only Video – StoryTeller

How to Create a Dynamite Nonprofit Gala Using Only Video

This year of unprecedented change has created equally unprecedented challenges for nonprofit organizations. In many cases, the nonprofits struggling are also the ones serving the most vulnerable communities and those hit hardest by the COVID-19...

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inspirational videos

3 of Our Favorite Examples of Inspirational Videos

No matter where you’re from, there is one thing we all share in common: The love of great stories. At StoryTeller, our job is to find inspiring, creative, and unique content to share. After all, we're storytellers – it's right there in the name.

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The Effects of Video Length: How Long Should My Videos Be?

During most video planning sessions, this question will pop up at least a few times: How long should the video be? And while there is no right or wrong video length, there are many important factors to consider when timing your video - who is the...

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Recruitment Video Practices for Hiring the Best Team

Finding the right person for your company is getting more and more difficult. Not only does the candidate need to have the appropriate skill set that will help them succeed, they also need to be a culture fit. One way to make sure you hire the right...

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