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Ed Heil

Ed Heil is the president of StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Ed blogs about inbound marketing, video production, social media, and media relations.

About Us Video: The Do's and Don'ts To Make One That Works

Whether you call it an "about us" video, a "culture" video, or even an "intro" video, the goal is the same — tell your story. In fact, an "about us" video is really the Swiss Army knife of the digital world. If you do it well, sales, marketing, and...

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Developing Manufacturing Process Videos that Drive New Business

What do the Philadelphia 76ers and marketing directors for manufacturing companies have in common? Follow me on this one, because the 76ers' story...

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How to Use Video Throughout the Candidate Experience

Webster defines Human Resources as one of the toughest jobs known to everyone who has ever been in the workforce. I didn't make that up. (I have a...

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Tips and Tricks for Capturing a Compelling Live Event Recap Video

Big events are a big deal. You spend months planning, pick the right venue, organize the perfect program, and stress out about all the little...

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Producer's Secrets: The 5 Best Ways to Start Videos

So, I recently wrote a blog about opening your video with your logo and I may or may not have ruffled some feathers. If you missed it, here it is....

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Minneapolis/St. Paul Business Journal Names StoryTeller a 2018 Best Places to Work

For the past 20 years, the Minneapolis/St. Paul Business Journal's Best Places to Work list has been a Minnesota tradition — a must-read issue...

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Stop! Why Your Video Intro Should NOT Start With A Logo

Branding and logos are important. I get it. I recognize many brands solely based on their logo... Under Armour, Dairy Queen, Facebook. And yes, I...

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Marketing Made: Using Manufacturing Videos to Drive More Business

These days, it's hard to read about marketing without hearing about  video . It's become the go-to tool for most digital marketers, and for good...

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Think Like a Producer: 4 Ways to Make Sure Your Video Gets the Most Views

I’ve always been a little bit of a backward thinker, which is probably why I became a video producer. It may sound strange, but the key to producing...

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13 Digital Marketing Conferences You Should Consider for 2018

Like any industry that's tied to technology, it's no surprise that digital marketing is constantly changing. In fact, with new social networks...

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