Ed Heil: May 18, 2020 11:37:33 AM
During most video planning sessions, this question will pop up at least a few times: How long should the video be? And while there is no right or wrong video length, there are many important factors to consider when timing your video - who is the target audience? What are the messages you’re trying...
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Ed Heil: May 14, 2020 9:37:54 AM
Finding the right person for your company is getting more and more difficult. Not only does the candidate need to have the appropriate skill set that will help them succeed, they also need to be a culture fit. One way to make sure you hire the right...
Ed Heil: Jan 15, 2020 9:31:00 AM
I saw a great SEO presentation in Boston a couple years ago that really left a lasting impression. The expert explained some truly innovative tactics that I still use to this day, yet my enduring memory is actually about his background. He was a...
Ed Heil: Jan 2, 2019 1:35:35 PM
Whether you call it an "about us" video, a "culture" video, or even an "intro" video, the goal is the same — tell your story. In fact, an "about us" video is really the Swiss Army knife of the digital world. If you do it well, sales, marketing, and...
Ed Heil: Dec 13, 2018 11:33:33 AM
What do the Philadelphia 76ers and marketing directors for manufacturing companies have in common? Follow me on this one, because the 76ers' story can help you turn something you already have - a process - into something that can help you drive new...
Ed Heil: Nov 13, 2018 7:00:00 AM
Webster defines Human Resources as one of the toughest jobs known to everyone who has ever been in the workforce. I didn't make that up. (I have a friend named Webster who is in Human Resources.) Between onboarding, training, benefits, and...
Ed Heil: Oct 30, 2018 11:12:28 AM
Big events are a big deal. You spend months planning, pick the right venue, organize the perfect program, and stress out about all the little details. You might even include an event video or two in the program (hint, hint). But no matter how much...
Ed Heil: Sep 12, 2018 2:26:50 PM
So, I recently wrote a blog about opening your video with your logo and I may or may not have ruffled some feathers. If you missed it, here it is. Spoiler Alert: I'm not a fan of leading with a logo.
Ed Heil: Aug 10, 2018 10:19:36 AM
For the past 20 years, the Minneapolis/St. Paul Business Journal's Best Places to Work list has been a Minnesota tradition — a must-read issue throughout the business community, and a goal for many business leaders. We are proud to announce we've...
Ed Heil: May 31, 2018 1:14:48 PM
Branding and logos are important. I get it. I recognize many brands solely based on their logo... Under Armour, Dairy Queen, Facebook. And yes, I know many companies have brand guidelines requiring their logos be placed at the start of a video. So,...
