Ed Heil: Jan 15, 2020 9:31:00 AM
I saw a great SEO presentation in Boston a couple years ago that really left a lasting impression. The expert explained some truly innovative tactics that I still use to this day, yet my enduring memory is actually about his background. He was a former advertising guy who switched careers in his...
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Ed Heil: Jan 2, 2019 1:35:35 PM
Whether you call it an "about us" video, a "culture" video, or even an "intro" video, the goal is the same — tell your story. In fact, an "about us" video is really the Swiss Army knife of the digital world. If you do it well, sales, marketing, and...
Ed Heil: Dec 13, 2018 11:33:33 AM
What do the Philadelphia 76ers and marketing directors for manufacturing companies have in common? Follow me on this one, because the 76ers' story can help you turn something you already have - a process - into something that can help you drive new...
Ed Heil: Nov 13, 2018 7:00:00 AM
Webster defines Human Resources as one of the toughest jobs known to everyone who has ever been in the workforce. I didn't make that up. (I have a friend named Webster who is in Human Resources.) Between onboarding, training, benefits, and...
Ed Heil: Oct 30, 2018 11:12:28 AM
Big events are a big deal. You spend months planning, pick the right venue, organize the perfect program, and stress out about all the little details. You might even include an event video or two in the program (hint, hint). But no matter how much...
Ed Heil: Sep 12, 2018 2:26:50 PM
So, I recently wrote a blog about opening your video with your logo and I may or may not have ruffled some feathers. If you missed it, here it is. Spoiler Alert: I'm not a fan of leading with a logo.
Ed Heil: Aug 10, 2018 10:19:36 AM
For the past 20 years, the Minneapolis/St. Paul Business Journal's Best Places to Work list has been a Minnesota tradition — a must-read issue throughout the business community, and a goal for many business leaders. We are proud to announce we've...
Ed Heil: May 31, 2018 1:14:48 PM
Branding and logos are important. I get it. I recognize many brands solely based on their logo... Under Armour, Dairy Queen, Facebook. And yes, I know many companies have brand guidelines requiring their logos be placed at the start of a video. So,...
Ed Heil: May 23, 2018 12:07:44 PM
These days, it's hard to read about marketing without hearing about video . It's become the go-to tool for most digital marketers, and for good reason. It works. Videoincreases web traffic by 76%,time on site by 88%, andlanding conversions by...
Ed Heil: Mar 29, 2018 1:02:41 PM
I’ve always been a little bit of a backward thinker, which is probably why I became a video producer. It may sound strange, but the key to producing a successful video is to start at the end — figuring out the end goal for your video before you even...
