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Ed Heil

Ed Heil is the president of StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Ed blogs about inbound marketing, video production, social media, and media relations.

Continuing Education: Marketing Certifications and Resources for 2020

I saw a great SEO presentation in Boston a couple years ago that really left a lasting impression. The expert explained some truly innovative tactics that I still use to this day, yet my enduring memory is actually about his background. He was a former advertising guy who switched careers in his...

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About Us Video: The Do's and Don'ts To Make One That Works

Whether you call it an "about us" video, a "culture" video, or even an "intro" video, the goal is the same — tell your story. In fact, an "about us" video is really the Swiss Army knife of the digital world. If you do it well, sales, marketing, and...

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Developing Manufacturing Process Videos that Drive New Business

What do the Philadelphia 76ers and marketing directors for manufacturing companies have in common? Follow me on this one, because the 76ers' story can help you turn something you already have - a process - into something that can help you drive new...

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How to Use Video Throughout the Candidate Experience

Webster defines Human Resources as one of the toughest jobs known to everyone who has ever been in the workforce. I didn't make that up. (I have a friend named Webster who is in Human Resources.) Between onboarding, training, benefits, and...

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Tips and Tricks for Capturing a Compelling Live Event Recap Video

Big events are a big deal. You spend months planning, pick the right venue, organize the perfect program, and stress out about all the little details. You might even include an event video or two in the program (hint, hint). But no matter how much...

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Producer's Secrets: The 5 Best Ways to Start Videos

So, I recently wrote a blog about opening your video with your logo and I may or may not have ruffled some feathers. If you missed it, here it is. Spoiler Alert: I'm not a fan of leading with a logo.

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Minneapolis/St. Paul Business Journal Names StoryTeller a 2018 Best Places to Work

For the past 20 years, the Minneapolis/St. Paul Business Journal's Best Places to Work list has been a Minnesota tradition — a must-read issue throughout the business community, and a goal for many business leaders. We are proud to announce we've...

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Stop! Why Your Video Intro Should NOT Start With A Logo

Branding and logos are important. I get it. I recognize many brands solely based on their logo... Under Armour, Dairy Queen, Facebook. And yes, I know many companies have brand guidelines requiring their logos be placed at the start of a video. So,...

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Marketing Made: Using Manufacturing Videos to Drive More Business

These days, it's hard to read about marketing without hearing about video . It's become the go-to tool for most digital marketers, and for good reason. It works. Videoincreases web traffic by 76%,time on site by 88%, andlanding conversions by...

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Think Like a Producer: 4 Ways to Make Sure Your Video Gets the Most Views

I’ve always been a little bit of a backward thinker, which is probably why I became a video producer. It may sound strange, but the key to producing a successful video is to start at the end — figuring out the end goal for your video before you even...

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