Ed Heil: Jun 29, 2017 1:03:19 PM
Have you ever noticed how often Time and Newsweek have the same cover stories? It's almost like they get together to compare notes, although we all know they're bitter rivals. And it's not limited to the big boys. The same thing also happens with niche publications and nightly newscasts (which I...
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Ed Heil: Jun 9, 2017 2:34:54 PM
How long does it typically take you to write a 500-word blog post for your company? If your answer is less than an hour, congratulations! You're in the top 13% of marketers, according to HubSpot's annual State of Inbound survey, and if those blogs...
Ed Heil: May 24, 2017 10:36:24 AM
Darcy Pohland was known for her ability to dig up stories like few other reporters in the Twin Cities television news market. Bound to a wheelchair as the result of a swimming pool accident as a teenager, the late WCCO-TV news veteran had some...
Ed Heil: May 5, 2017 2:14:39 PM
“We have too many meetings!” “We don’t have enough time.” “We’re understaffed.” These are a few of the reasons I hear to explain why marketing teams don’t run editorial meetings to uncover their best business stories. While these are perfectly valid...
Ed Heil: Apr 11, 2017 3:33:26 PM
“We have an important story to tell,” is something I hear from business owners quite often. They then proceed to tell me about their story of value, their story of variety, or their important story of affordability. To which I respond, those aren’t...
Ed Heil: Apr 7, 2017 11:51:34 AM
Fake news is a real problem — and not just for journalists. Look no further than a new survey that says 75-percent of Americans find it difficult to determine what news is accurate and what is not. Worse yet, when Stanford researchers studied the...
Ed Heil: Mar 3, 2017 10:39:47 AM
Quickly, answer this — do you click on “ads” when you’re searching for something on Google? If you’re like most people, you answer this with a resounding “no!” My 14-year old daughter is pretty typical in this regard. She says the only time she...
Ed Heil: Feb 16, 2017 10:40:06 AM
Unearthing a memorable or impactful story is not easy - especially for businesses. And yet within every business are dozens of stories, it just takes some work and a fresh perspective on, what seems to be, pedestrian and mundane occurrences. Then,...
Ed Heil: Feb 7, 2017 7:27:10 AM
Erik Saltvold knows things about digital marketing agencies that agencies don't even know about themselves. In the past eight years, he's worked with six agencies, with only one agency sticking around for more than a year. The 52-year-old founder...
Ed Heil: Jan 27, 2017 4:08:31 PM
“2017 is going to be an inflection point when it comes to online video” according to John Arms, CEO of Minneapolis-based Wingnut Advertising. Arms backs up his claim by explaining that video has finally reached a point where the value is apparent...
