Ed Heil: Dec 8, 2016 2:30:19 PM
I'm surprised by how often people question me when I compare content marketing to journalism. Perhaps it's my newsroom background, but it seems pretty obvious to me that we're trying to communicate with the same audiences on the same platforms. More importantly, the audience is reading or watching...
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Ed Heil: Nov 21, 2016 4:53:43 PM
Much has been written about the fall of traditional media, but I had a front row seat. I lived through it as a producer for 30-years at one of America's great TV stations, and now I'm on the other side of the equation, managing a thriving marketing...
Ed Heil: Nov 11, 2016 12:03:22 PM
B2B marketers are making content marketing a higher priority and they feel they are doing a better job adjusting their strategy and actually creating the content. Which is great news, and yet, creating quality content that is worth sharing seems to...
Ed Heil: Nov 10, 2016 2:32:20 PM
Finger-pointing between sales and marketing has been one of the oldest business blame games for years. Sales complains that marketing doesn’t do anything to help generate leads and marketing complains that sales doesn’t follow up on leads or that...
Ed Heil: Nov 9, 2016 11:49:37 AM
As a content marketer working on the HubSpot platform, I'm thrilled with the newly-created Content Marketing Certification. Why? Because it puts content in the right place in HubSpot's inbound marketing world. Because, to quote one of the...
Ed Heil: Nov 7, 2016 3:46:37 PM
From the beginning, I thought it would be fun to have a video company that could produce video content powerful enough to win awards. Back in 2005, I really didn't know if we would ever be able to pull it off and yet, last week, StoryTeller earned...
Ed Heil: Oct 7, 2016 9:26:33 AM
One of the most common challenges I hear from business leaders and marketers is this: “We have a hard time telling our story”. They have a desire to tell people who they are and why they’re important and yet they stumble when trying to explain this...
Ed Heil: Sep 12, 2016 5:10:58 PM
One of my favorite marketing sayings is, "the best call-to-action on the internet is a video play button." Because it's true. There are plenty of statistics to back-up the power of the play button — like this, this, and this. But if you're like me,...
Ed Heil: Aug 31, 2016 1:23:57 PM
Identifying inspirational stories within your company is a challenging proposition. Not because they don’t exist, but because we sometimes overlook them, we don’t realize the inspiration that lies within the story, or we just don’t really understand...
Ed Heil: Aug 19, 2016 2:32:57 PM
If I mention an explainer video, what comes to mind? If you're thinking of a whiteboard video or something with fun or fancy graphics or animations, you're on the right path. Explainer videos almost always use scripting and graphics to show — you...
