Do you recall the saying “don’t judge a book by it’s cover”? Well, you might as well throw that ideology out the window when it comes to websites. In fact, it takes a mere 50 milliseconds for a user to form an opinion about your site. That means you have half a second to convince the viewer to remain on your page before you have lost them. 75% of users admit to making judgements on a company’s credibility based on the website design alone.