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Hope Shishilla

The 5 Fundamentals of Inbound Marketing

The fundamentals of inbound marketing just might push you to retire your old marketing ways and turn over a new leaf. Inbound marketing is different from traditional outbound marketing and has drastically changed the way businesses reach potential customers. Instead of the intrusive, sales-focused approach, inbound marketing relays heavily upon relationships. HubSpot, a leading developer of software products for inbound marketing, sales, and customer service calls it the marketing that people love”– and it's no secret as to why.  The focus of inbound is to engage with the right people at the right time and nurture them with relevant information until they are ready to move forward on their buyer's journey.

Providing your prospects with the information they need to make informed decisions allows them to be the ones in the driver's seat, and as a result, you can significantly shorten your sales cycle and better understand their challenges.

The Importance Web Presence Plays in Building Brand Credibility

Do you recall the saying “don’t judge a book by it’s cover”? Well, you might as well throw that...