Kathy Heil

Kathy Heil is a Partner at StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Kathy has 26 years of sales experience in both print and digital communications. Kathy blogs about inbound marketing, business development and client relations.

How to Get the Most Out of Your Marketing Internship

So, you are interested in a marketing internship? That's awesome! Internships are the perfect stepping stone to more long-term marketing jobs. While your classes and education are an essential place to start, there's no better way to learn than jumping in and working on real-world projects for...

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Content Pillars: New SEO Tactic Answers the Long-Form Content Question

Clusters and silos and pillars, oh my! No need to click your red slippers together–just sit back, relax, and we’ll help you unpack some of the most important building blocks in a successful inbound marketing strategy. Marketers, bloggers, and SEO...

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The Inbound Investment: How to Plan Your Marketing Budget

It's October, and as focused as you may be trying to make sure you finish the year strong and hit your sales goals, it's incumbent upon you to carve out some time to thoughtfully plan your strategy and budget for next year. After all, the Time...

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Harnessing the Power of Digital Marketing: It's All About Strategy

People have been talking about the power of digital marketing for years. I've come to realize, though, that most of that talk is all about aligning with the terms rather than creating a real strategy. Want proof? A report by Smartinsights.com,...

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Don't Waste Time Writing Company Blogs Until You Do These 6 Things

Company blogs are an essential part of modern day marketing and brand journalism. I think most organizations realize this by now, but what remains a perpetual challenge is knowing how your company can generate the most impact from content creation...

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Blogging is About Showcasing Your Thought Leadership

This may not come as a big surprise to you, but people buy from people. Yes, even though we’ve never been so technologically advanced and inundated with indications that artificial intelligence is taking over, when it's all said and done, people buy...

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Why Sales is a Crucial Part of Your Content Marketing Team

If you have a blog (and I hope by now you do), there’s a good chance that the majority of your content is being written by your marketing team. Have you considered asking your sales team to join the content team? Including your sales department can...

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Building Blocks for an Inbound Marketing Pricing Retainer

Understanding the Building Blocks for an Inbound Marketing Pricing Retainer

Whether you are a B2B or B2C marketer, a small or mid-sized company, in just about any industry today, you share the same marketing challenges; you want more traffic to your website and you're focused on converting more leads to customers. Yet, how...

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How to Stand Out When Applying for a Digital Marketing Role

On one hand, there’s never been an easier time to look for a job. The internet changed the landscape for both recruiting and job seeking in ways that could have never been imagined. In the late 80’s, when I was in the job market for the first time,...

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How to Find the Right Content Marketing Agency for YOUR Company

According to a recent study of Digital Marketing Agencies, over 60% of brands who utilize an outside marketing agency are looking for an all-in-one solution for all of their digital marketing needs, rather than a "best in breed" partnership. Which...

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