Kathy Heil: Dec 5, 2017 3:28:17 PM
So, you are interested in a marketing internship? That's awesome! Internships are the perfect stepping stone to more long-term marketing jobs. While your classes and education are an essential place to start, there's no better way to learn than jumping in and working on real-world projects for...
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Kathy Heil: Oct 26, 2017 2:06:27 PM
Clusters and silos and pillars, oh my! No need to click your red slippers together–just sit back, relax, and we’ll help you unpack some of the most important building blocks in a successful inbound marketing strategy. Marketers, bloggers, and SEO...
Kathy Heil: Oct 24, 2017 3:03:11 PM
It's October, and as focused as you may be trying to make sure you finish the year strong and hit your sales goals, it's incumbent upon you to carve out some time to thoughtfully plan your strategy and budget for next year. After all, the Time...
Kathy Heil: Oct 6, 2017 3:06:00 PM
People have been talking about the power of digital marketing for years. I've come to realize, though, that most of that talk is all about aligning with the terms rather than creating a real strategy. Want proof? A report by Smartinsights.com,...
Kathy Heil: Sep 5, 2017 11:52:30 AM
Company blogs are an essential part of modern day marketing and brand journalism. I think most organizations realize this by now, but what remains a perpetual challenge is knowing how your company can generate the most impact from content creation...
Kathy Heil: Jul 20, 2017 3:47:06 PM
This may not come as a big surprise to you, but people buy from people. Yes, even though we’ve never been so technologically advanced and inundated with indications that artificial intelligence is taking over, when it's all said and done, people buy...
Kathy Heil: Jan 11, 2017 4:07:33 PM
If you have a blog (and I hope by now you do), there’s a good chance that the majority of your content is being written by your marketing team. Have you considered asking your sales team to join the content team? Including your sales department can...
Kathy Heil: Oct 21, 2016 12:02:15 PM
Whether you are a B2B or B2C marketer, a small or mid-sized company, in just about any industry today, you share the same marketing challenges; you want more traffic to your website and you're focused on converting more leads to customers. Yet, how...
Kathy Heil: Aug 17, 2016 10:47:23 AM
On one hand, there’s never been an easier time to look for a job. The internet changed the landscape for both recruiting and job seeking in ways that could have never been imagined. In the late 80’s, when I was in the job market for the first time,...
Kathy Heil: Jul 21, 2016 9:49:15 AM
According to a recent study of Digital Marketing Agencies, over 60% of brands who utilize an outside marketing agency are looking for an all-in-one solution for all of their digital marketing needs, rather than a "best in breed" partnership. Which...
