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Kevin Page

Kevin Page is a former Account Strategist at StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in the Twin Cities of Minneapolis. Kevin blogs about marketing strategy. Find him on Twitter @krpage91.

Why Closed-Loop Marketing is Essential to Your Success

We live in a data-driven world. Most marketers today could tell you which website pages get the most views, how much time the average visitor spends on their site, or even where their visitors are coming from most often. But how many marketers can tell you that the advertising campaign from Q1 drove 15% more customers than last year? (I'll give you a hint: not very many.)

With access to tons of analytics and data points, companies still struggle to close the loop between marketing efforts and real sales – which makes closed-loop marketing absolutely essential to the success of your business.

12 Essential Tactics to Consider for Your 2020 Digital Marketing Plan

 The end of 2019 is fast approaching and now is the time to review your most successful...

Attending HubSpot's INBOUND 2019? Here's How to Get the Most Out of It

HubSpot’s INBOUND 2018 Conference has come and gone, but if you are looking for highlights,...

The Beginner's Guide to Digital Marketing Analytics

Throughout the 20th Century, one of the biggest problems with marketing was that it was...

The Modern Marketing Playbook: New Tactics to Try in 2019

With the start of a new year, comes the exciting opportunity to make a refreshing new start. The...

5 Unique Promotion Ideas for Marketing and Brand Awareness in 2019

As we kick off the new year, it can be difficult to come up with new, creative and...

Don't Forget About Content When You Outsource Lead Generation

Every company wants to exceed their business and sales goals. But what happens when you don’t...

INBOUND 2018 Recap: Our Favorite Sessions and Takeaways

Sadly, #INBOUND18 has come and gone! Five members of the StoryTeller team spent the week sharing...

Creating a Video Style Guide for Your Company, Brand or Business

Any content coming out of your marketing office is sure to have strict rules, regulations, and...