We live in a data-driven world. Most marketers today could tell you which website pages get the most views, how much time the average visitor spends on their site, or even where their visitors are coming from most often. But how many marketers can tell you that the advertising campaign from Q1 drove 15% more customers than last year? (I'll give you a hint: not very many.)
With access to tons of analytics and data points, companies still struggle to close the loop between marketing efforts and real sales – which makes closed-loop marketing absolutely essential to the success of your business.