Kevin Page

Kevin Page is a former Account Strategist at StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in the Twin Cities of Minneapolis. Kevin blogs about marketing strategy. Find him on Twitter @krpage91.

INBOUND 2023 Entrance

AI Insights From INBOUND 2023

The takeaways and impact from INBOUND 2023 have stuck with me. The moment I stepped into the Boston Convention Center, I immediately knew I was in for an incredible experience. For those who attended the event in 2022, I have to believe that you all agree with me. It was an outstanding elevation...

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video job descriptions

Transform Your Recruitment Process with Video Job Descriptions

Editor’s note: This post from 2017 was updated in 2023 with new best practices added. The pandemic and the Great Resignation have transformed the way people look for jobs. No longer are they content to submit a resume, then retype their entire...

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closed-loop marketing

Why Closed-Loop Marketing is Essential to Your Success

We live in a data-driven world. Most marketers today could tell you which website pages get the most views, how much time the average visitor spends on their site, or even where their visitors are coming from most often. But how many marketers can...

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looking down at a conference center full of people

Attending HubSpot's INBOUND 2019? Here's How to Get the Most Out of It

HubSpot’s INBOUND 2018 Conference has come and gone, but if you are looking for highlights, check out our Inbound 2018 Recap blog for all our favorite moments, videos of the keynotes and links to other relevant resources! Once again, HubSpot will...

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The Beginner's Guide to Digital Marketing Analytics

Throughout the 20th Century, one of the biggest problems with marketing was that it was difficult to calculate its return on investment. Is that ad we placed in the newspaper last month really the reason we're seeing an uptick in store visits? Or,...

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The Modern Marketing Playbook: New Tactics to Try in 2019

With the start of a new year, comes the exciting opportunity to make a refreshing new start. The gyms are flooded with people trying to reach their fitness goals (or drop those extra holiday cookies), and people are making lists to get organized and...

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5 Unique Promotion Ideas for Marketing and Brand Awareness in 2019

As we kick off the new year, it can be difficult to come up with new, creative and unique promotional ideas that will help you meet your goals. If you are looking for new ways to get on the map, consider some of these oft-overlooked ideas for...

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Don't Forget About Content When You Outsource Lead Generation

Every company wants to exceed their business and sales goals. But what happens when you don’t have the right internal team members or infrastructure to meet those goals? Hiring new talent, buying lists, or outsourcing cold calling can seem like fast...

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INBOUND 2018 Recap: Our Favorite Sessions and Takeaways

Sadly, #INBOUND18 has come and gone! Five members of the StoryTeller team spent the week sharing insights, links, and takeaways from their favorite speakers and breakout sessions. Check out the recaps from all the amazing sessions presented by...

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AdobeStock_134345377 [Converted]

Don't Be a Marketing Zombie: Write Engaging Blogs not Blaaaaaaaghs

I can't take it anymore — these things are everywhere and they are eating people's brains for lunch! We as marketers are guilty of creating really boring and unhelpful content that forces people to tune us out, block the content, and move on. It's...

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