Kevin Page: May 16, 2018 1:56:41 PM
When it comes to business, the only thing that ultimately matters is whether or not you can close deals and customers. You can have the best marketing program, but if your sales team can't sell your products, none of it matters.
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Kevin Page: Apr 19, 2018 2:40:39 PM
It's a generally accepted truth that if you want more traffic, you just need to create more content. More blogs and website pages mean more opportunities for people to find your website. But what if I told you that isn't true, that all more content...
Kevin Page: Apr 5, 2018 3:49:58 PM
More blog traffic — a dream for all inbound and content marketers, right? Unfortunately, there is no magic formula for driving more viewers to your blog. In fact, chasing the changing algorithms sometimes gets you short-term results, but that often...
Kevin Page: Mar 21, 2018 6:52:00 AM
As a millennial marketer, I love data in every shape and size. Gathering information on my target audience and specific sales leads allows me to customize messages delivered via email campaigns and web content. And HubSpot is very helpful in that...
Kevin Page: Mar 16, 2018 2:45:32 PM
In the quickly-evolving digital marketing space, it can be so easy to get distracted by all the shiny new strategies, tools, and tactics. It’s so easy to get lost trying to decode the latest Google algorithm or try a new SaaS tool, and then, we...
Kevin Page: Feb 21, 2018 1:31:37 PM
If you haven't heard the news, HubSpot is sunsetting their keywords tool. The company has spent the better part of the last 10 years preaching the value of keyword-based content for SEO, but the landscape has changed so much that tactics and tools...
Kevin Page: Feb 16, 2018 8:15:00 AM
If your idea of content marketing stops with blog posts, your marketing goals may be in trouble. Okay, so that may be a bit extreme, however, it's easy to get lost in the weeds of producing and distributing blog posts on a consistent basis. Many...
Kevin Page: Feb 7, 2018 2:51:00 PM
With more than a billion active users, the sheer size of Facebook makes marketers salivate. Take that audience, combine it with advanced user targeting of the ads platform and multiply that by the power of video content, and you’ve got yourself a...
Kevin Page: Dec 6, 2017 9:26:00 AM
Being a content marketer is no easy task. Every day we are battling changing algorithms and chasing more and more data — and this is on top of already having to deliver really great educational and intriguing content. So you could say that we are...
Kevin Page: Nov 27, 2017 3:43:12 PM
A lot of marketers using HubSpot believe they will have more leads coming in the door than they can handle simply by subscribing to the software. Unfortunately, that’s not the case. HubSpot is ultimately a tool, or even better, a toolbox. Much like...
