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Kevin Page

Kevin Page is a former Account Strategist at StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in the Twin Cities of Minneapolis. Kevin blogs about marketing strategy. Find him on Twitter @krpage91.

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Leveraging User-Generated Content to Expand Your Content Team

When you want solid advice, who do you turn to? Probably a trusted friend. The same can be said when you are looking to make a purchase – big or small. We naturally gravitate to things our social circle has bought, tried, and shared. According to a Nielsen study, the most credible advertising comes...

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These 4 Mistakes Will Destroy Your Conversion Rate

If you're a digital marketer, you've probably been there: excited about the new content you just released, even more excited when you see it's driving traffic, and absolutely befuddled that it isn't driving leads. Why isn't anybody clicking the CTA...

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How to Be an Effective Email Marketer (And Stop Spamming People)

The StoryTeller team just returned from HubSpot's INBOUND Conference in beautiful Boston. We laughed, shared stories, were inspired, and now we're back with tons of great ideas! No matter how much we talk about content and conversion, email is where...

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Incorporating Advanced Workflows to Convert More Leads to Customers

One of the things that sets inbound marketing apart from other marketing methods is the use of email nurturing workflows — or more broadly, lead nurturing. The idea of taking someone who is just learning about your company, and dripping helpful,...

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INBOUND 2017 Recap: Our Top Takeaways from HubSpot's Annual Conference

Looking for more great marketing insights? Check out the Inbound 2018 Recap on our blog! Inbound 2017 took place in late September and the StoryTeller team look over Boston to bring you all the news and insights from the conference. Check out all...

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Are You in the 63% Navigating Without a Content Marketing Strategy?

Do you shudder when you see the phrase “develop your yearly marketing strategy”? These often lengthy and seemingly tedious documents have been a long-held tradition among marketers. Or at least it is in theory...

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Traffic vs. Conversion: Laser-Focused Marketing Tactics for Growth

Ultimately, we all need to drive more business — sales teams are always asking for more opportunities, and marketing needs to deliver. So, as a marketer, what do you do? Do you focus on driving more traffic to your website or focus on converting...

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The Pros and Cons of a Content Syndication

Marketers are always looking for new ways to reach more people, which is why content syndication sounds so attractive. Who wouldn’t want some extra help generating more traffic? But this is the internet, so it’s never quite that simple.

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6 Signs that You Are the Used Car Salesmen of Digital Marketing

Consumer behavior has shifted. What troubles me, is that marketers have been aware of this shift for some time now, and some of us still fail to adapt to the ways our customers want to experience the buying journey.

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One Dangerous Mistake is Preventing Successful Buyer Persona Development

I see it all the time. Whether it’s a new HubSpot portal, a PDF document, or just in conversation, there seems to be one, universally dangerous tactic that keeps marketers from having successful and useful buyer personas.

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