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Kevin Page

Kevin Page is a former Account Strategist at StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in the Twin Cities of Minneapolis. Kevin blogs about marketing strategy. Find him on Twitter @krpage91.

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5 Stellar Pop-Up and Overlay CTAs that Convert (and a Few That Don't)

Here’s how it goes: you are scrolling through the feed of your favorite social media network and you see a brilliant, compelling headline. It offers clear, relevant information and seems like it will offer a solution to a problem you’ve been facing. (Win!) So you click on the link, ready to start...

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3 Simple Ways to Engage Your Website Visitors

Captivating visitors should be the top priority of your website. With viewer attention spans dwindling and online competition rising, it has become more and more important to drive an audience to your website — and once there, keep them engaged and...

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5 Content Marketing Lies You Need to Stop Believing

Not all content is created equal. Marketing automation, social media, and the internet as a whole have lowered the barriers of publishing and marketers forget to use critical thinking and a solid content strategy when publishing content. It might be...

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61 Inbound Marketing Tools to Boost Website Performance

The inbound marketing methodology, at its core, is actually pretty simple and easy to understand. It consists of 5 main components: Attract visitors with content, socialize your materials to connect with more of your audience, convert viewers with...

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4 Enviable Corporate Videos To Get Your Creative Juices Flowing

Video has become an essential part of many company's marketing strategies. Let's face it, people these days are reading less and less. Video offers strong visuals to catch and keep your visitor's attention, increase their time on your site, and...

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4 Types of Effective Safety Training Videos for Your Employees

Safety training videos are about so much more than checking a box to fulfill compliance. Many of these safety videos can truly save lives. OSHA reports that in the construction industry, the Fatal Four (falls, electrocutions, flying objects, and...

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3 Video Blog Ideas to Help You Drive New Visitors to Your Website

Video blogs are a great way to drive new website visitors, boost engagement, and increase your average time on site. When done strategically, video blogs can be one of the greatest assets on your website. Remember that a video blog is just a quick,...

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3 Rules for Successful Higher Education Lead Generation

It's no secret that the higher education landscape has become increasingly competitive, especially with easy access to the internet. According to a 2015 survey of college-bound high school juniors and seniors, 77% of respondents indicated that...

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What is Video Retargeting and How Can I Use it in My Marketing?

If you are here and reading this blog post, it's highly likely that you haven't done a lot with remarketing in the past. Did you know that retargeted visitors are 3X more likely to click on your ad than people who haven't interacted with your...

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6 Ways to Make Enviable Employee Training Videos

Employee training videos can be a great way to make a lasting impression with your new hires, but those first impressions can just as easily turn into a bad experience. With the right kind of videos you can fuel motivation, inspire action, and...

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