Matt Eckholm

As the Video Editor for Storyteller, Matt puts his passion for the post-production process to use, synthesizing all video, graphic, and audio elements into a cohesive piece for maximum impact. Matt brings his experience as both a filmmaker and marketing videographer to deliver multimedia content that entertains as well as informs. When Matt isn’t working on something video related, he’s taking advantage of the Minneapolis bike trail network, seeking out pinball machines, or studying urban land use and planning. He lives in St. Louis Park with his wife Jacquelyn, Norwegian Elkhound Sonya, and black cat Sabrina.

Video editor reviewing reels

Online Video Makers vs. Professional Video Production

Stop me if you’ve heard this one before–online video content continues to grow at an exponential rate. As the flood has increased over the past decade, we’ve begun to reach the point where the average media diet consists more of online video than traditional sources like film and television. And...

Continue reading this post
internal company video, company video ideas

3 Places in your Company to Look For Video Ideas (and 1 to Avoid)

You’ve heard it here, you’ve heard it everywhere: video is an important part of a complete, balanced marketing strategy. It’s easy to repeat statistics about the growth of web video, but harder to figure out a way for your business to take advantage...

Continue reading this post
animated video production process

An Overview of the Video Animation Production Process

Video animation is both an art and a science, and increasingly, companies are realizing that animated video offers unique opportunities to build relationships with their target audiences and explain the work they do. We recently wrote about Terms to...

Continue reading this post
explaining marketing animation and types of animation

Terms to Know to Understand Marketing Animation

An animated marketing video done well can work wonders for your business. It can catch attention, simplify complex information, and move people towards action. Animation is a vast subject, so when approaching an animated video project, two people...

Continue reading this post
master the elements using digital storytelling examples

Master the Video Elements: Digital Storytelling Examples

Defining ‘digital storytelling’ versus ‘video content’ is like categorizing ‘squares’ and ‘rectangles.’ Digital storytelling is video content, but not all video content is digital storytelling. Digital storytelling is the specific practice of...

Continue reading this post
two workers looking at blueprints

How to Create Meaningful Culture and Recruitment Videos

We’ve all seen a video shared around on LinkedIn or other social media where a company lays out who they are and why they do what they do in such a concise or entertaining way that it’s hard not to say “Wow, I’d love to work there!” Or on the flip...

Continue reading this post