Matt Eckholm: Mar 31, 2023 1:30:00 PM
You’ve heard it here, you’ve heard it everywhere: video is an important part of a complete, balanced marketing strategy. It’s easy to repeat statistics about the growth of web video, but harder to figure out a way for your business to take advantage of it.
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Matt Eckholm: Sep 15, 2022 7:52:06 AM
Video animation is both an art and a science, and increasingly, companies are realizing that animated video offers unique opportunities to build relationships with their target audiences and explain the work they do. We recently wrote about Terms to...
Matt Eckholm: Aug 24, 2022 7:45:00 AM
An animated marketing video done well can work wonders for your business. It can catch attention, simplify complex information, and move people towards action. Animation is a vast subject, so when approaching an animated video project, two people...
Matt Eckholm: Jun 1, 2022 9:44:43 AM
Defining ‘digital storytelling’ versus ‘video content’ is like categorizing ‘squares’ and ‘rectangles.’ Digital storytelling is video content, but not all video content is digital storytelling. Digital storytelling is the specific practice of...
Matt Eckholm: Feb 10, 2022 10:42:24 AM
We’ve all seen a video shared around on LinkedIn or other social media where a company lays out who they are and why they do what they do in such a concise or entertaining way that it’s hard not to say “Wow, I’d love to work there!” Or on the flip...
