<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=887082134730209&amp;ev=PageView&amp;noscript=1">

Mitchel Sinon

Mitchel graduated from University of Florida with a B.S.B.A. in Marketing and a Master’s in International Business. He’s worked in the marketing department of corporations and in marketing firms throughout his college and post-graduate career. As a transplant from Florida, Mitchel is new to the freezing tundra of Minnesota, but in his free time, he enjoys doing anything outdoors, even in the snow! From exploring the Twin Cities to snowboarding, he’s getting the most out of Minnesota.

How to Use Net Promoter Score to Optimize Your Customer Experience

Right now, you're likely reading this article on your phone, tablet, computer, or somebody might have even texted or emailed you the link, you name it.

Do you realize what that means?

It means that you have access to data on-demand, anytime you want it. And you had the option to pick from thousands of other articles all fighting for your attention on your LinkedIn news feed or Google search results.

Customers, like you, have knowledge. And, as we all know, knowledge is power.

In this article, we'll walk through how the customer experience has shifted, and how the Net Promoter Score (NPS) plays a role in that change. I'll show you how to leverage NPS to measure and improve customer service while identifying ambassadors who can contribute to reviews and case studies for your business.

Writing for Results: Anatomy of a Great Lead Nurturing Campaign

So, you've offered gated content on your website, and now you've gotten clicks and form submissions...

If They’re Not Interested, You’re Not Interesting

There are certain products and services that are just fun to market. But there are many more...

Beginners Analytics: Five Fundamentals of Tracking Marketing ROI

Return on investment (ROI) is simple in theory: How much are you spending on your marketing, and...

Stop Creating High-Level Fluffy Content That No One is Reading

It’s an ongoing problem: marketers and business leaders are creating content that isn’t thought...

5 Steps to Sourcing Content to Improve Your Website, Blogs, and Videos

All great ideas are made better when they are supported by other great ideas. This is especially...

Creating a Content Strategy That Will stand the Test of Time

In a meeting with a client a few weeks ago, we reviewed potential blog post titles. We were excited...

How to Create an Effective Content Calendar for Your Team

Content calendar problems fall into two categories: either there’s not enough content or too much....