You’ve decided to want a video, great! Now what?
Unless you're satisfied with doing something on your phone (which will look more amateur-ish), you’re likely going to seek out a video production company to help bring your vision to life, especially if the video is going to live on your website indefinitely. You’ll want a professional to shoot it, someone to edit it, and yes, someone to produce it. When you book a video production company, that’s usually all packaged together.
Shooting and editing a video are pretty self-explanatory, but what does the producer do exactly? They’re the ones who are going to partner with you to make sure that the production process runs smoothly and that, in the end, you’re getting a video that hits the mark. They lead the creative direction from start to finish, help craft the storyline of your video, and make sure that the final product delivers the message it was intended to. Though part of their role is to keep the project on track and on budget, a creative producer is more than a project manager.