Does Content Marketing Still Matter for Your Business?
Much has changed since the “turn of the century.” (We can say that now, right?) The early 2000’s gave us USB jump drives, Bluetooth technology, camera phones, and iPods. The changes since then have continued to accelerate, shaping our online environment into one of the most dramatically different aspects of our culture, especially for marketing professionals. Nowadays, a quick Google search serves as the first touchpoint for how brands reach and secure customers. Still, with the constant evolution of online standards, requirements, and design aspects, a certain question seems to occasionally circle back into the conversation: Is content marketing dead?
With the rise of video, influencer marketing, and constantly evolving social platforms, every few years, we have seen many articles written with some variation of the title, "Content Marketing is Dead." Marketers, business owners, and bloggers all seem to agree that online writing has changed and is often outranked by other forms of marketing (video, podcasts, etc.). So, does content marketing still matter for businesses? The answer depends on how you define it because the right type of content marketing is not only alive and well, it's more relevant than ever before.