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The StoryTeller Newsroom Blog

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When To Use Animated Videos For Your Video Marketing

Since the dawn of humanity, people have used images to communicate complex ideas in visually intriguing, stimulating ways to others. Today, companies and organizations use animated videos for the same purpose as we did hundreds of thousands of years ago -- to entertain, to educate, and to transfer - visually - ideas and concepts we can’t easily articulate. 

We’ve written a mountain of articles about how videos engage customers across the buyer’s journey, explain a company’s value proposition, and are essential to your overall marketing strategy. An animated video can be strategically used in the same ways as any other video, but as a medium, animated videos offer unique advantages worth celebrating. 

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