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Matt Eckholm Video Editor

Meet the Team: Matt Eckholm, Visual StoryTeller

Meet Matt Eckholm, the creative editor behind StoryTeller’s Emmy-winning videos. As our video editor, Matt holds the key to implementing and managing all post-production needs and infusing life and magic into every video project. From color correcting to crafting captivating animations, Matt is...

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Paid Ads vs. Organic Content: Buy Leads or Earn Them?

Generating new, qualified leads is crucial for sustaining and growing revenue. In the constantly changing world of digital marketing, your website plays a key part in attracting those leads, and there are two primary methods to accomplish this:...

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Video editor reviewing reels

Online Video Makers vs. Professional Video Production

Stop me if you’ve heard this one before–online video content continues to grow at an exponential rate. As the flood has increased over the past decade, we’ve begun to reach the point where the average media diet consists more of online video than...

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Filming company video

Hire with Confidence: Using Video to Foster Transparency and Clarity

If you could be totally transparent about your company, and your current job openings, would you be? Would you be willing to share the good, bad, and ugly about that role you so desperately want to fill? If you were that open, would people apply? If...

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Magnifying glass on laptop

How to Conduct a Website Audit That Boosts Your Company’s Bottom Line

For many organizations, the fourth quarter is a time for budgeting and planning for next year. If you are responsible for creating the marketing budget, don’t overlook your website. Gone are the days when websites could simply be “built and...

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Video producer reviewing set

3 Ways a Video Producer Can Help You

At its best, producing videos for your business or organization can be fun and creative. It's an outlet that gives your communications or marketing team a place to share their art and the end product with the world. At its worst, it's frustrating,...

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Red cube standing out among black cubes

Using a CRM to Set Your Marketing Priorities, Drive More Leads

When setting your marketing priorities, you have a lot to consider. You may be looking at revenue goals, past campaign successes, competitors' actions, AI's influence, and, of course, your available marketing resources.

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Website generating leads

7 Steps to Generating Leads with Your Website

Your website should work as hard as you do to earn new business. And the best thing about a great website is that it can do it day or night, without a break. With the right setup, you’ll make the most of every website visit, generate free organic...

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INBOUND 2023 Entrance

AI Insights From INBOUND 2023

The takeaways and impact from INBOUND 2023 have stuck with me. The moment I stepped into the Boston Convention Center, I immediately knew I was in for an incredible experience. For those who attended the event in 2022, I have to believe that you all...

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Conversion button

Website Lead Capture for Manufacturers, Complex Websites

People will find your website in many ways. They may find it through a blog that was found in a Google search. They may click on a pay-per-click (PPC) ad. Someone may have recommended your company, and they may have typed your exact URL into their...

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