<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=887082134730209&amp;ev=PageView&amp;noscript=1">
1 min read

Telling Stories That Matter: Be The Match [video]

Featured Image

Screen_Shot_2016-01-13_at_11.45.53_AM-431033-edited.pngOur philosophy here at StoryTeller is that GOOD videos come from GOOD stories. When you allow people to tell their own stories and make that the main priority in a video over fancy effects or pictures, your ending product is sure to reflect that.

"Good videos come from good stories." Screen_Shot_2016-01-06_at_3.43.05_PM.png

This fall, we met Jodi and Brie, two people who found each other through the nonprofit organization, Be The Match — and who, ultimately, made a lifelong connection.

HubSpot Video

In Jodi and Brie’s story, we learn about Jodi’s life journey with leukemia and Brie’s role in her life as her marrow donor. The most important element of their story is not the number of people served or facts about marrow donation, but the raw emotion shared through the interviews with Jodi, Brie, and family members. Because their story is so strong, viewers are immediately connected with the characters. It’s a perfect example of how the right story can help illustrate so much more than just capturing “pretty pictures”.

By the end of the video, viewers are left with an itch to act and get involved in the organization – the ultimate marketing goal of the video.

That goal isn’t achieved through fancy graphic animations and over the top production techniques, it’s achieved through the people telling their own story. Stories that matter. 

New Call-to-action

4 min read

What Are Content Pillars? Why Do We Need Them For SEO?

SEO is ever-changing, and trying to master it can feel like chasing your tail. You know adapting to the latest trends...

4 min read

Looking for Affordable Video Production? How to Find the Right Vendor

How much does it cost to make a video?” It’s usually the first question people try to answer before embarking on...

5 min read

Beyond HubSpot CRM: Using HubSpot CMS Hub® for Managing Your Website

Launching a new website requires significant amounts of research and planning, not to mention major investments of...