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Content Marketing (2)

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Website Lead Capture for Manufacturers, Complex Websites

People will find your website in many ways. They may find it through a blog that was found in a Google search. They may click on a pay-per-click (PPC) ad. Someone may have recommended your company, and they may have typed your exact URL into their...

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Liven Up Your Email Marketing: Ideas to Test, Temptations to Avoid

As a first-time attendee of HubSpot’s INBOUND, I was blown away by the schedule. There was something exciting happening every 15 minutes. I was buzzing with energy and fueled with caffeine as I soaked up as many valuable insights as I could.

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SEO for Revenue INBOUND conference session

What’s Your SEO Objective–Rankings or Revenue?

What do search engine optimization (SEO) rankings mean for your business? Do SEO rankings translate to sales? Should you be focusing on the ranking movements at all? These are just some of the questions that marketers address daily and business...

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Inbound Marketing for Manufacturers: Leveraging Sales Team Support

Many manufacturers with smaller marketing departments prioritize sales support: creating sales collateral, helping with trade shows, developing emails, fact sheets, and other tactics. In the background, the in-house marketer might be writing emails,...

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Whiteboard Marketing Investments

Marketing Investments to Drive Revenue in 2024

There are a lot of opportunities to improve your company’s marketing, like accessing new information, improving your processes, or implementing powerful technology, just to name a few. Marketing improvements for higher profits means generating more...

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What to Know About HubSpot's Conference, INBOUND 2023

Partnerships, collaboration, and new technology seem to be the themes of HubSpot’s annual conference, INBOUND 2023, Sept. 5-8 in Boston. Conferences allow marketers to get out of their day-to-day habits, environment, and responsibilities. This makes...

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Inbound 2023 B2B, Manufacturing Agenda

B2B and Manufacturing Agenda for Inbound Conference 2023

Marketers in the B2B and manufacturing/industrial spaces could learn a lot from HubSpot’s annual marketing conference, simply called Inbound, Sept. 5-8, 2023, in Boston. You don’t have to have a HubSpot account to learn from some of the smartest...

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Meet CEO & President Ed Heil

Meet Ed Heil CEO, President, and Founder of StoryTeller Media and Communications. With roots in sales and journalism, he is the force that keeps us moving.

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