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Content Marketing (4)

Why Journalists Make the Best Blog Writers

In a piece about the difference between journalists and bloggers, Content Grip points out that the level of technique and skill of those with a...

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3 Content Lessons That Make for Great Video Editing – video editor, pen, tablet, DSLR, planning

3 Content Lessons that Make for Great Video Editing

Finding talented videographers today isn't difficult. Hobbyists, college graduates, and long-toothed production experts are all over job posting...

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5 Customer Acquisition Tactics Every Business Should be Using

Customer acquisition can be tricky work. Outbound sales tactics are often outdated and end up frustrating potential buyers rather than converting...

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The Modern Marketing Playbook: New Tactics to Try in 2019

With the start of a new year, comes the exciting opportunity to make a refreshing new start. The gyms are flooded with people trying to reach their...

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Don't Be a Marketing Zombie: Write Engaging Blogs not Blaaaaaaaghs

I can't take it anymore — these things are everywhere and they are eating people's brains for lunch! We as marketers are guilty of creating really...

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More Traffic, Less Work: Boost Blog Traffic Without Writing a New Post

It's a generally accepted truth that if you want more traffic, you just need to create more content. More blogs and website pages mean more...

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How I Used Data Analytics to Increase Our Content Quality

In the quickly-evolving digital marketing space, it can be so easy to get distracted by all the shiny new strategies, tools, and tactics. It’s so...

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Content Metrics: 5 Trackable Targets to Help You Reach Your Goals

We all know that great content lies at the heart of any winning digital marketing strategy. Yet how can you tell if your content is achieving its...

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HubSpot is Breaking Up with the Keyword Tool, Here's What to Do Next

If you haven't heard the news, HubSpot is sunsetting their keywords tool. The company has spent the better part of the last 10 years preaching the...

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Align Content to the Sales Process To Get Better Marketing Results

If your idea of content marketing stops with blog posts, your marketing goals may be in trouble. Okay, so that may be a bit extreme, however, it's...

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