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Content Marketing (7)

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How I Used Data Analytics to Increase Our Content Quality

In the quickly-evolving digital marketing space, it can be so easy to get distracted by all the shiny new strategies, tools, and tactics. It’s so easy to get lost trying to decode the latest Google algorithm or try a new SaaS tool, and then, we...

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Content Metrics: 5 Trackable Targets to Help You Reach Your Goals

We all know that great content lies at the heart of any winning digital marketing strategy. Yet how can you tell if your content is achieving its fullest potential? Furthermore, in the interest of growing your business, what long-term goals should...

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HubSpotKeywordsTool

HubSpot is Breaking Up with the Keyword Tool, Here's What to Do Next

If you haven't heard the news, HubSpot is sunsetting their keywords tool. The company has spent the better part of the last 10 years preaching the value of keyword-based content for SEO, but the landscape has changed so much that tactics and tools...

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Align Content to the Sales Process To Get Better Marketing Results

If your idea of content marketing stops with blog posts, your marketing goals may be in trouble. Okay, so that may be a bit extreme, however, it's easy to get lost in the weeds of producing and distributing blog posts on a consistent basis. Many...

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Skol Minnesota: 7 Lessons Marketers Can Learn from the Vikings

It's hard to live in Minnesota without relating everything to the Minnesota Vikings these days. In case you missed it, the Vikings beat the New Orleans Saints in the NFC playoffs in an instant classic that featured four lead changes in the final...

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Why Blog? A Scalable Process for Increasing Your SEO

According to Keywords Everywhere, 880 people are looking for the answer to the question, "why blog?" every single month, which tells us that blogging is one of the fastest, easiest, and most scalable ways to increase your SEO. Blogging can be a...

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6 Tools to Supercharge Your Content Marketing Results

Being a content marketer is no easy task. Every day we are battling changing algorithms and chasing more and more data — and this is on top of already having to deliver really great educational and intriguing content. So you could say that we are...

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Leveraging User-Generated Content to Expand Your Content Team

When you want solid advice, who do you turn to? Probably a trusted friend. The same can be said when you are looking to make a purchase – big or small. We naturally gravitate to things our social circle has bought, tried, and shared. According to a...

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Content Pillars: New SEO Tactic Answers the Long-Form Content Question

Clusters and silos and pillars, oh my! No need to click your red slippers together–just sit back, relax, and we’ll help you unpack some of the most important building blocks in a successful inbound marketing strategy. Marketers, bloggers, and SEO...

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Harness the Power of Business Storytelling Through Video

It’s natural to want to show off your business’ accomplishments. We all long for that sense of pride. However, these types of stories are mostly self-serving. As with elevator pitches, there’s a time and a place for that. The best video stories...

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