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video style guide

Creating a Video Style Guide for Your Company, Brand or Business

Any content coming out of your marketing office is sure to have strict rules, regulations, and specifications around its presentation. Whether it’s content on your website, brochures, signage, or photos, everything should match a style guide set...

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explaining marketing animation and types of animation

Terms to Know to Understand Marketing Animation

An animated marketing video done well can work wonders for your business. It can catch attention, simplify complex information, and move people towards action. Animation is a vast subject, so when approaching an animated video project, two people...

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video production team members

Who Needs a Gaffer? The Real Members of a Video Production Team

Here's a multiple-choice question for you. When a movie ends, and the credits roll, what do you do? Watch the credits and hope for a post-credit scene Watch the credits because you're interested in who made the movie happen Dash out the door when...

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Alternative marketing that stands out

What Alternative Marketing Means Today (And How to Stand Out)

Gone are the days of “traditional” marketing and advertising strategies. Sharing campaigns across radio, TV, and print has become nearly obsolete–and there is no guessing as to why. We live in a digital world, and it’s a crowded one. With social...

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image of storyteller best places to work

StoryTeller Named to MSPBJ's 2022 Best Places to Work

StoryTeller Media + Communications is honored to announce our selection as one of the 2022 Minneapolis/St. Paul Business Journal’s Best Places to Work. The Best Places to Work list results from a comprehensive measurement of Twin Cities’...

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journalistic approach content marketing

Curious & Unbiased: A Journalistic Approach to Content Marketing [VIDEO]

In today’s digital world, any business can reach out directly to their target customers, build relationships, and educate consumers on available products and services by making that information available online. This often takes the form of content...

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marketing video production team at work

8 Marketing Video Production Ideas that Really Work

We’ve been beating the video drum since we started as a marketing agency. We know firsthand that producing marketing videos helps improve our clients’ digital marketing efforts. The trends have only shown this to be more and more accurate as time...

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manufacturing team working together recruiting videos

Using Recruitment Videos For Attracting Talent

It might seem obvious, but employees who like where they work and feel connected to their company’s mission and values are happier employees. As employers seek to recruit and retain talent, the ability to showcase team culture and values is...

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crumpled paper and a cell phone

8 Fresh Digital Storytelling Ideas for Business (+ Examples)

You will be hard-pressed to read a blog about marketing trends that doesn't include a mention of storytelling. We know that in the world of digital marketing, there are endless blogs, guides, tip sheets, and more, so here's a straightforward...

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Manufacturing marketing to increase online reach.

Manufacturing Marketing: How Industrial Businesses Grow Online Reach

How do you typically make a purchasing decision? You likely go to Google, type in phrases, questions, or even specific product or service names. You see what information is there to help you either find what you’re looking for, make product...

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