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You Don't Need to Hire A HubSpot Partner Agency, Or Do You?

If you’re implementing one part of HubSpot, no problem. The CMS? It’s fabulous, a world class “WYSIWYG” tool that makes it simple to post a blog the moment you’re done writing. The email platform is exceptional, even equipped with bumper guards to...

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How to Create Meaningful Culture and Recruitment Videos

We’ve all seen a video shared around on LinkedIn or other social media where a company lays out who they are and why they do what they do in such a concise or entertaining way that it’s hard not to say “Wow, I’d love to work there!” Or on the flip...

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The Glorious Rough Draft: Confessions of a Ghost Writer

“If you’re going to do something right, do it right the first time.” My grandpa said this. He wasn’t a writer. A good man, a great man – but not a writer. Quality prose always starts with a good idea that you wrangle into a rough draft. It never...

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5 Simple Tips to Improve Your Email Workflow

As different types of contacts with various touchpoints pour into your customer relationship management (CRM) software, it can be overwhelming trying to segment and manage all of that manually. Luckily, most CRM tools have an automated workflow...

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The Importance Web Presence Plays in Building Brand Credibility

Do you recall the saying “don’t judge a book by its cover”? Well, you might as well throw that ideology out the window when it comes to websites. In fact, it takes a mere 50 milliseconds for a user to form an opinion about your site. That means you...

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Does Content Marketing Still Matter for Your Business?

Much has changed since the “turn of the century.” (We can say that now, right?) The early 2000’s gave us USB jump drives, Bluetooth technology, camera phones, and iPods. The changes since then have continued to accelerate, shaping our online...

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Is Shorter Video Better? Learn the Secrets of the 90-Second Video

There's no question, with the amount of video content that you can find online these days, the attention span of most viewers is limited, to say the least. When we look at viewer engagement stats for our videos, less than 10% of people watch for...

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Understanding the Cost of Video Production: Key Factors to Consider

Editor's note: This post originally published in December 2017 and was updated in August 2023. Over the years, we've produced a number of videos for our clients, which range from non-profits to Fortune 500 organizations. Regardless of how large or...

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12 Essential Tactics to Consider for Your 2022 Digital Marketing Plan

The end of 2021 is fast approaching and now is the time to review your most successful marketing channels and look ahead to the trends that you should include in your 2022 digital marketing plan. It can be easy to keep your marketing engine running...

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Hiring a Marketing Agency Versus Finding a Unicorn

Finding the right person for an open position in your business has always been challenging and over the past year and a half, it’s become increasingly difficult to simply fill job openings. If you’re looking for a digital marketer for your business...

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