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Inbound Marketing (6)

The Inbound Investment: How to Plan Your Marketing Budget

It's October, and as focused as you may be trying to make sure you finish the year strong and hit your sales goals, it's incumbent upon you to carve out some time to thoughtfully plan your strategy and budget for next year. After all, the Time...

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These 4 Mistakes Will Destroy Your Conversion Rate

If you're a digital marketer, you've probably been there: excited about the new content you just released, even more excited when you see it's driving traffic, and absolutely befuddled that it isn't driving leads. Why isn't anybody clicking the CTA...

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Incorporating Advanced Workflows to Convert More Leads to Customers

One of the things that sets inbound marketing apart from other marketing methods is the use of email nurturing workflows — or more broadly, lead nurturing. The idea of taking someone who is just learning about your company, and dripping helpful,...

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Harnessing the Power of Digital Marketing: It's All About Strategy

People have been talking about the power of digital marketing for years. I've come to realize, though, that most of that talk is all about aligning with the terms rather than creating a real strategy. Want proof? A report by Smartinsights.com,...

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INBOUND 2017 Recap: Our Top Takeaways from HubSpot's Annual Conference

Looking for more great marketing insights? Check out the Inbound 2018 Recap on our blog! Inbound 2017 took place in late September and the StoryTeller team look over Boston to bring you all the news and insights from the conference. Check out all...

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Don't Waste Time Writing Company Blogs Until You Do These 6 Things

Company blogs are an essential part of modern day marketing and brand journalism. I think most organizations realize this by now, but what remains a perpetual challenge is knowing how your company can generate the most impact from content creation...

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When HubSpot is Not Right for Your Business

HubSpot is a really powerful marketing automation software that has provided great results for many businesses, but simply implementing the product is often not enough for many companies. If you are struggling to make HubSpot work for you, I want to...

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Traffic vs. Conversion: Laser-Focused Marketing Tactics for Growth

Ultimately, we all need to drive more business — sales teams are always asking for more opportunities, and marketing needs to deliver. So, as a marketer, what do you do? Do you focus on driving more traffic to your website or focus on converting...

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6 Signs that You Are the Used Car Salesmen of Digital Marketing

Consumer behavior has shifted. What troubles me, is that marketers have been aware of this shift for some time now, and some of us still fail to adapt to the ways our customers want to experience the buying journey.

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When Does It Make Sense to Outsource Content Marketing?

How long does it typically take you to write a 500-word blog post for your company? If your answer is less than an hour, congratulations! You're in the top 13% of marketers, according to HubSpot's annual State of Inbound survey, and if those blogs...

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