Ed Heil: Jun 9, 2017 2:34:54 PM
How long does it typically take you to write a 500-word blog post for your company? If your answer is less than an hour, congratulations! You're in the top 13% of marketers, according to HubSpot's annual State of Inbound survey, and if those blogs...
Kevin Page: Apr 3, 2017 3:03:13 PM
Proving the value of your marketing efforts is absolutely essential, but that doesn’t mean that you want to spend hours and hours creating customized reports and searching for data points to show the ROI of your marketing efforts on a quarterly or...
Kevin Page: Mar 10, 2017 2:55:27 PM
When piecing together your digital marketing strategy, the list of tactics can be overwhelming and it may seem difficult to decide where to place your attention first. It's important to start by identifying the best ways to drive new traffic to your...
Ed Heil: Mar 3, 2017 10:39:47 AM
Quickly, answer this — do you click on “ads” when you’re searching for something on Google? If you’re like most people, you answer this with a resounding “no!” My 14-year old daughter is pretty typical in this regard. She says the only time she...
Ed Heil: Feb 7, 2017 7:27:10 AM
Erik Saltvold knows things about digital marketing agencies that agencies don't even know about themselves. In the past eight years, he's worked with six agencies, with only one agency sticking around for more than a year. The 52-year-old founder...
Kathy Heil: Oct 21, 2016 12:02:15 PM
Whether you are a B2B or B2C marketer, a small or mid-sized company, in just about any industry today, you share the same marketing challenges; you want more traffic to your website and you're focused on converting more leads to customers. Yet, how...
Kevin Page: Sep 30, 2016 6:45:00 AM
The inbound marketing methodology, at its core, is actually pretty simple and easy to understand. It consists of 5 main components: Attract visitors with content, socialize your materials to connect with more of your audience, convert viewers with...
Kathy Heil: Jul 21, 2016 9:49:15 AM
According to a recent study of Digital Marketing Agencies, over 60% of brands who utilize an outside marketing agency are looking for an all-in-one solution for all of their digital marketing needs, rather than a "best in breed" partnership. Which...
Kevin Page: Jun 29, 2016 1:48:37 PM
Whether you realize it or not, your website is the cornerstone of all your marketing efforts, and the one member of your team that promotes your business 24/7. But in the world of marketing today, there are so many different things you need to be...
Ed Heil: May 16, 2016 3:36:17 PM
Doubting Thomas comes to mind when I think of the struggle many old school marketers have when it comes to letting go of their past marketing methods. For decades, traditional marketing has been straightforward — businesses create and hone a...
