Ed Heil: Apr 27, 2016 11:31:26 AM
For years, public relations was considered the most effective way to “get your name out there” for a business. Unlike advertising, PR is earned media placement, and to this date is still a powerful strategy to help your business get noticed. And...
Kevin Page: Feb 3, 2016 8:02:52 PM
I was recently able to attend a presentation at the Twin Cities Chapter of the Society for Marketing Professional Services. It was a great presentation about the power of blogging for businesses. Blogging is a great way to increase organic search...
StoryTeller Team: Dec 7, 2015 7:38:00 PM
Many of today's marketers are trying to reach Millennials, but none more so than those marketers working in higher education. For them, their messages are aimed almost exclusively at the "connected" generation. And with that demo target comes some...
Ed Heil: Dec 1, 2015 5:33:00 PM
What's your content strategy for next year? Do you have your narrative dialed in? Ready to roll out the new content calendar? How about this? Start by focusing on creating content that helps your readers or viewers with honest, truthful and...
StoryTeller Team: Nov 24, 2015 3:10:00 PM
Here at StoryTeller, creating content is what we do. Each month we publish nearly 100 blog posts for clients in industries such as health care, retail, manufacturing and golf. These blogs posts are the fuel for the inbound marketing machine that our...
Kevin Page: Nov 16, 2015 3:55:00 PM
Your business leads are the fuel of your company. Without leads your company won't generate revenue. Many companies spend hours, resources and money pulling leads from anywhere they can: purchased lists, paid advertising, tradeshows, etc. Even when...
StoryTeller Team: Nov 12, 2015 10:24:58 AM
As the weather begins to cool off, people are already hatching their next vacation destination ideas, which means it's time for those in the hotel marketing industry to prepare for heightened consumer interest in the new year. So in that spirit,...
StoryTeller Team: Oct 20, 2015 9:32:30 AM
More and more, salespeople are utilizing email as a way to reach out to prospects, introduce themselves, and offer a solution to their prospects' problems. But unlike the seminars, how-to guides, and deskside scripts that have assisted cold-calling...
Kevin Page: Oct 19, 2015 4:46:00 PM
When it comes to driving new business from your website, local lead generation is essential. Driving new traffic, leads and customers from your own backyard helps establish your business as a leader in your community. Local lead generation seems...
StoryTeller Team: Sep 24, 2015 9:38:00 AM
For digital marketers in the higher education space, the competition is stiff. More kids are going to college than ever before, and institutions are going to great lengths to bring in their next class of students. And whether the budget is big or...
