Guest Blogger: Jun 21, 2018 3:08:00 PM
SEO and social media are effective ways to attract potential customers to your website, but once those visitors arrive, what do you want them to do? Calls-to-action, commonly shortened to CTAs, are the guideposts you provide to tell your visitors...
Kevin Page: Oct 19, 2017 12:18:58 PM
If you're a digital marketer, you've probably been there: excited about the new content you just released, even more excited when you see it's driving traffic, and absolutely befuddled that it isn't driving leads. Why isn't anybody clicking the CTA...
Kevin Page: Aug 30, 2017 2:18:20 PM
Ultimately, we all need to drive more business — sales teams are always asking for more opportunities, and marketing needs to deliver. So, as a marketer, what do you do? Do you focus on driving more traffic to your website or focus on converting...
Kevin Page: May 25, 2017 3:26:26 PM
Sales Manager: “We didn’t achieve our revenue goals this quarter, let’s talk about what needs to change for us to hit our numbers next quarter.” Sales Team: “We aren’t getting enough leads.” “The leads we’re receiving are garbage and unqualified.”...
Kevin Page: Apr 21, 2017 12:05:00 PM
You teeter on a fine line when asking your visitors for too much information in a form or when disrupting them from their main intent when visiting your website. You want every visitor to have an enjoyable experience on your page, but you also want...
Kevin Page: Mar 16, 2017 12:56:05 PM
Your landing pages are the worker collecting tickets for the Ferris Wheel at the carnival. They can either calm fears and encourage people to take the risk OR they can scare people away. There are a few simple and powerful principles you can use to...
Kevin Page: Jul 13, 2016 8:30:00 AM
Businesses are always looking for ways to generate new leads for the sales team. There are a lot of different methods to bring fresh leads. Buying lists will get you a bunch of new emails, but they are often cold and unqualified. Blog marketing is a...
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StoryTeller Team: May 12, 2016 10:29:46 AM
Picture this: You've spent hours working on that piece of advanced content or perfect set of lead nurturing emails, created a beautiful CTA, and brainstormed the perfect copy for the landing page. You quickly add a form, click "Publish," and wait...
StoryTeller Team: Apr 20, 2016 3:30:08 PM
Your homepage is one of the most important parts of your website – just as a retailer's window display should draw shoppers in, you want to make sure that your homepage contains content that converts. Where a landing page focuses on a very...
Kevin Page: Nov 16, 2015 3:55:00 PM
Your business leads are the fuel of your company. Without leads your company won't generate revenue. Many companies spend hours, resources and money pulling leads from anywhere they can: purchased lists, paid advertising, tradeshows, etc. Even when...
