Paul Groessel: Oct 26, 2023 7:30:00 AM
When setting your marketing priorities, you have a lot to consider. You may be looking at revenue goals, past campaign successes, competitors' actions, AI's influence, and, of course, your available marketing resources.
Ed Heil: Sep 22, 2020 12:06:37 PM
This year of unprecedented change has created equally unprecedented challenges for nonprofit organizations. In many cases, the nonprofits struggling are also the ones serving the most vulnerable communities and those hit hardest by the COVID-19...
Kevin Page: Aug 25, 2020 2:06:00 PM
We live in a data-driven world. Most marketers today could tell you which website pages get the most views, how much time the average visitor spends on their site, or even where their visitors are coming from most often. But how many marketers can...
Guest Blogger: Mar 13, 2018 10:23:01 AM
We all know that great content lies at the heart of any winning digital marketing strategy. Yet how can you tell if your content is achieving its fullest potential? Furthermore, in the interest of growing your business, what long-term goals should...
Mitchel Sinon: Jun 30, 2017 3:46:25 PM
Return on investment (ROI) is simple in theory: How much are you spending on your marketing, and how does that expense compare with how much business you are getting in return? You should always get more out of marketing than you’re putting into it....
Kevin Page: May 25, 2017 3:26:26 PM
Sales Manager: “We didn’t achieve our revenue goals this quarter, let’s talk about what needs to change for us to hit our numbers next quarter.” Sales Team: “We aren’t getting enough leads.” “The leads we’re receiving are garbage and unqualified.”...
Kevin Page: May 20, 2017 3:18:00 PM
Rallying at the end of the day to get important tasks accomplished can be tough, but that doesn't mean that you should sit on Facebook and pretend to be working. There are tons of marketing tasks that you can do that don't require lots of time or...
Kevin Page: Apr 3, 2017 3:03:13 PM
Proving the value of your marketing efforts is absolutely essential, but that doesn’t mean that you want to spend hours and hours creating customized reports and searching for data points to show the ROI of your marketing efforts on a quarterly or...
