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video production team members

Who Needs a Gaffer? The Real Members of a Video Production Team

Here's a multiple-choice question for you. When a movie ends, and the credits roll, what do you do? Watch the credits and hope for a post-credit scene Watch the credits because you're interested in who made the movie happen Dash out the door when...

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Alternative marketing that stands out

What Alternative Marketing Means Today (And How to Stand Out)

Gone are the days of “traditional” marketing and advertising strategies. Sharing campaigns across radio, TV, and print has become nearly obsolete–and there is no guessing as to why. We live in a digital world, and it’s a crowded one. With social...

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why your video is nothing more than a cheap commercial

Why Your Video is Nothing More than a Cheap Commercial

Think about the last video you watched. How did you find it? Were you actively looking for it? If that’s your answer, we call your bluff. Chances are that video – the one that made you drop everything you were doing and indulge in distraction – was...

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be the hope - catholic charities 2020 slogan

The Digital Marketing Campaign That Gave Catholic Charities Their Best-Ever Holiday ROI

What does hope look like? What does it sound like, act like, and feel like? That's the question at the heart of Catholic Charities of St. Paul and Minneapolis's Hope in Action – and the answer is always "us."

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Social Media Advertising: Optimizing Your Video for Facebook Ads

With more than a billion active users, the sheer size of Facebook makes marketers salivate. Take that audience, combine it with advanced user targeting of the ads platform and multiply that by the power of video content, and you’ve got yourself a...

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Is Facebook Watch the New Netflix? The Next Evolution of Video Content

It's the era of binge-watching, and almost everyone is guilty of getting sucked into episode after episode... after episode. Heck, some on-demand viewing platforms even start playing the next episode for you! Primetime shows are losing real-time...

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looking at social media on cell phone

Leveraging User-Generated Content to Expand Your Content Team

When you want solid advice, who do you turn to? Probably a trusted friend. The same can be said when you are looking to make a purchase – big or small. We naturally gravitate to things our social circle has bought, tried, and shared. According to a...

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graphic of laptop and money

What is Video Retargeting and How Can I Use it in My Marketing?

If you are here and reading this blog post, it's highly likely that you haven't done a lot with remarketing in the past. Did you know that retargeted visitors are 3X more likely to click on your ad than people who haven't interacted with your...

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Understanding Facebook Live Video for Pages and Brands

Hey marketers, do you remember the glory days of Facebook when you could publish a post and a large percentage of your fans and followers would get that content delivered right to their newsfeed? Sadly, those days are long gone and now we live in a...

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vintage camera

10 Companies That Are Rocking Instagram for Business

What separates a successful Instagram for Business account from one that falls flat? How does a company like General Electric have more than two hundred thousand Instagram followers? The theory is simple – a great Instagram account is one that is...

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