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Video Production

How to Make an Emotional Video

We live in a world flooded with video content, most of which we tune out, click off, or allow to drift across our screens, never to be thought of...

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Checklist: Determine the Scope of Work for a Video Production Project

Editor's Note: This blog was originally published in 2015 and was updated in March 2023.

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Building a 2023 Video Marketing Strategy [FREE TEMPLATE]

Hey business owners and marketers, it's time to have a heart-to-heart about video marketing. If you aren't planning to dedicate a significant chunk...

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video style guide

Creating a Video Style Guide for Your Company, Brand or Business

Any content coming out of your marketing office is sure to have strict rules, regulations, and specifications around its presentation. Whether it’s...

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animated video production process

An Overview of the Video Animation Production Process

Video animation is both an art and a science, and increasingly, companies are realizing that animated video offers unique opportunities to build...

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explaining marketing animation and types of animation

Terms to Know to Understand Marketing Animation

An animated marketing video done well can work wonders for your business. It can catch attention, simplify complex information, and move people...

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Producing About Us Corporate Videos: How to Make Them Interesting

What is a corporate video? The term “corporate video” covers a lot of bases, but it generally showcases something about your business, whether it’s...

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video production team members

Who Needs a Gaffer? The Real Members of a Video Production Team

Here's a multiple-choice question for you. When a movie ends, and the credits roll, what do you do? Watch the credits and hope for a post-credit...

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top video challenges why you need to hire a video production agency

Top Video Challenges: Why You Need to Hire a Video Production Agency

I have a little secret for you—video is the most effective form of content marketing today. Video in an email increases click-through rates by...

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Comparing video production companies

Comparing Video Production Companies (& Impacts on Project Pricing)

How many people does it take to produce a video? This is a great question. The costs and quality of your video will vary depending on the number of...

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