Ed Heil: Mar 22, 2023 11:45:00 AM
We live in a world flooded with video content, most of which we tune out, click off, or allow to drift across our screens, never to be thought of again. The greatest challenge facing marketers today is how to be heard over and amidst the noise. “How...
Ed Heil: Mar 7, 2023 1:00:00 PM
Editor's Note: This blog was originally published in 2015 and was updated in March 2023.
Kevin Page: Jan 19, 2023 1:45:00 PM
Editor’s note: This post from 2017 was updated in 2023 with new best practices added. The pandemic and the Great Resignation have transformed the way people look for jobs. No longer are they content to submit a resume, then retype their entire...
StoryTeller Team: Nov 29, 2022 2:10:00 PM
Hey business owners and marketers, it's time to have a heart-to-heart about video marketing. If you aren't planning to dedicate a significant chunk of resources in your 2023 marketing plan to video, you're already missing out on one of the most...
StoryTeller Team: Sep 27, 2022 9:00:00 AM
Any content coming out of your marketing office is sure to have strict rules, regulations, and specifications around its presentation. Whether it’s content on your website, brochures, signage, or photos, everything should match a style guide set...
Matt Eckholm: Sep 15, 2022 7:52:06 AM
Video animation is both an art and a science, and increasingly, companies are realizing that animated video offers unique opportunities to build relationships with their target audiences and explain the work they do. We recently wrote about Terms to...
Matt Eckholm: Aug 24, 2022 7:45:00 AM
An animated marketing video done well can work wonders for your business. It can catch attention, simplify complex information, and move people towards action. Animation is a vast subject, so when approaching an animated video project, two people...
Ed Heil: Aug 23, 2022 9:20:00 AM
What is a corporate video? The term “corporate video” covers a lot of bases, but it generally showcases something about your business, whether it’s your culture, products or services, a testimonial, etc. In this guide, we will break down the types...
Ed Heil: Aug 22, 2022 1:34:00 PM
Here's a multiple-choice question for you. When a movie ends, and the credits roll, what do you do? Watch the credits and hope for a post-credit scene Watch the credits because you're interested in who made the movie happen Dash out the door when...
Kathy Heil: Aug 19, 2022 1:38:00 PM
I have a little secret for you—video is the most effective form of content marketing today. Video in an email increases click-through rates by 200-300%. Video on landing pages increases conversion rates by 80%. And after watching a video, 64% of...
