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Ed Heil

Ed Heil is the president of StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Ed blogs about inbound marketing, video production, social media, and media relations.

igor-ovsyannykov-270969-unsplash

3 min read

5 Essentials for Successful Private Golf Club Marketing

There used to be a lot of talk about how the game of golf was shrinking and that the masses no longer want to spend 4 hours (or longer) on a golf course. Then the pandemic hit and interest in the game jumped dramatically. Some private clubs saw...

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great leaders star followers

3 min read

Private Club Leadership: How Great Leaders Create Star Followers

Dr. Sue Tinnish has seen her share of leaders through her career. As an executive coach, a past college Dean, and a facilitator for a national CEO...

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managing private club waitlists

3 min read

Managing Private Golf Club Waitlists: What You Need To Know [Ep. 31]

For the first time in years, many private golf clubs have a waitlist for new members. For the clubs who have always had waitlists, this is nothing...

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Three miniature figures of golfers posed on the screen of a smartphone. Two of the golfers are poised to tee off. Social media concept, smart technology, club marketing.

7 min read

Mastering Social Media for Clubs: Go Beyond Likes and Shares

Social media provides a platform for direct communication between your members, prospects, employees, and admirers. Most clubs use their average...

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looking at a golf club via a cell phone

4 min read

4 Ways Private Golf Clubs Use Video To Stand Out

Think about your club. What are the qualities or characteristics that make it unique? How do you stand out from every other club in your area? If...

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man working in a mine

3 min read

Mining for Great Content: 4 Story Ideas for Your Private Club Marketing

Many clubs struggle to write content that focuses on their members instead of themselves. Although it may feel counterintuitive, sharing your member...

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golf course overlooking water

3 min read

Strategic Club Marketing Straight from School [Ep. 30]

When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where her children attended, she sprung into action. Armed...

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greystone-golf-and-country-club

2 min read

Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]

Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As the GM of this statuesque club in a gated community...

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joel-livingood-interlachen-country-club-pandemic

3 min read

The Crisis This GM Faced Helped His Club Through the Pandemic [Ep. 28]

When the Coronavirus pandemic forced Minnesota golf courses to close, Joel Livingood was already preparing for the next step. It's what he's done...

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group of people with hand together in a circle

3 min read

The Impact of the Coronavirus on the role of the Membership Director [Ep. 27]

Where were you on Friday, March 13, 2020? For many people, that was decision day - when many business leaders made the tough call to close down their...

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