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Ed Heil

Ed Heil is the president of StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Ed blogs about inbound marketing, video production, social media, and media relations.

4 Ways Private Golf Clubs Use Video To Stand Out

Think about your club. What are the qualities or characteristics that make it unique? How do you stand out from every other club in your area? If your club website is like most others, there is little differentiation online between your club and others in your area. Heck, there are few characteristics of your online presence that make you different than any other club in the United States. When looking at club websites, it can be difficult to understand what sets one club apart from another. 

Mining for Great Content: 4 Story Ideas for Your Private Club Marketing

Many clubs struggle to write content that focuses on their members instead of themselves....

Mastering Social Media for Clubs: Go Beyond Likes and Shares

Social media provides a platform for direct communication between your members, prospects,...

Strategic Club Marketing Straight from School [Ep. 30]

When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where...

Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]

Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As...

The Crisis This GM Faced Helped His Club Through the Pandemic [Ep. 28]

When the Coronavirus pandemic forced Minnesota golf courses to close, Joel Livingood was already...

The Impact of the Coronavirus on the role of the Membership Director [Ep. 27]

Where were you on Friday, March 13, 2020? For many people, that was decision day - when many...

What Club Marketers Should Know About Neuromarketing and New Members [Ep. 26]

Using your brain requires energy, which is why you’re exhausted after a hard day of thinking...

Adding "Traction" and Structure for Private Club Management [Ep. 25]

Running a multi-million dollar enterprise is serious business and private club managers know...