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Ed Heil

Ed Heil is the president of StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Ed blogs about inbound marketing, video production, social media, and media relations.

Mastering Social Media for Clubs: Go Beyond Likes and Shares

Social media provides a platform for direct communication between your members, prospects, employees, and admirers. Most clubs use their average likes and follower count to measure social media success, but this narrow and outdated focus misses a huge business opportunity: social media can be a key driver of content distribution and brand visibility online – when done right.

Strategic Club Marketing Straight from School [Ep. 30]

When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where...

Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]

Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As...

The Crisis This GM Faced Helped His Club Through the Pandemic [Ep. 28]

When the Coronavirus pandemic forced Minnesota golf courses to close, Joel Livingood was already...

The Impact of the Coronavirus on the role of the Membership Director [Ep. 27]

Where were you on Friday, March 13, 2020? For many people, that was decision day - when many...

What Club Marketers Should Know About Neuromarketing and New Members [Ep. 26]

Using your brain requires energy, which is why you’re exhausted after a hard day of thinking...

Adding "Traction" and Structure for Private Club Management [Ep. 25]

Running a multi-million dollar enterprise is serious business and private club managers know...

Turning Your Club Communications into a Member Engagement Asset [Ep. 24]

For many club communicators, newsletters and member emails are a necessary evil. Hours are spent...

Talking Twitter with Hazeltine Superintendent [Ep. 23]

Getting your club to buy into the idea of social media and starting a Facebook or Twitter...