There used to be a lot of talk about how the game of golf was shrinking and that the masses no longer want to spend 4 hours (or longer) on a golf course. Then the pandemic hit and interest in the game jumped dramatically.
Some private clubs saw membership boom. They did this by rethinking their marketing. They got smart and spoke to the motivators of potential members. In the wake of the pandemic, people want to give their families great experiences that create lasting positive memories. How can a club do that? Here are five strategies to incorporate into your marketing plan to get the best results.