Ed Heil

Ed Heil is the president of StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Ed blogs about inbound marketing, video production, social media, and media relations.

3 min read

Managing Shifting Demographics in Private Clubs [Podcast]

John Schultz, CEO of Club Leadership Alliance, knows clubs inside and out. When he took over as General Manager of Carmel Country Club in Charlotte, NC, he inherited a financially troubled organization. Over the next 20 years, he transformed it...

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website design for private club marketing

3 min read

Private Club Marketing MVP: Your Club Website

In the long history of club marketing, websites are a fairly new tool. Think about it, when did you realize that your club needed a website? 2005?...

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Happy mother with adult daughter talking

3 min read

Private Club Success in a Post-Pandemic World: Frank Vain, CEO–The McMahon Group.

As life after the pandemic starts to resemble pre-2020, private clubs face a crucial question: are they equipped for the future? Gone will be the...

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Union League of Philadelphia

4 min read

Jeff McFadden Takes Private Club Leadership to New Levels [Episode 34]

Jeff McFadden gives new meaning to “club leader.” His ascent to his current position as the CEO of The Union League of Philadelphia is typical in...

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igor-ovsyannykov-270969-unsplash

3 min read

5 Essentials for Successful Private Golf Club Marketing

There used to be a lot of talk about how the game of golf was shrinking and that the masses no longer want to spend 4 hours (or longer) on a golf...

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great leaders star followers

3 min read

Private Club Leadership: How Great Leaders Create Star Followers

Dr. Sue Tinnish has seen her share of leaders through her career. As an executive coach, a past college Dean, and a facilitator for a national CEO...

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managing private club waitlists

3 min read

Managing Private Golf Club Waitlists: What You Need To Know [Ep. 31]

For the first time in years, many private golf clubs have a waitlist for new members. For the clubs who have always had waitlists, this is nothing...

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Three miniature figures of golfers posed on the screen of a smartphone. Two of the golfers are poised to tee off. Social media concept, smart technology, club marketing.

7 min read

Mastering Social Media for Clubs: Go Beyond Likes and Shares

Social media provides a platform for direct communication between your members, prospects, employees, and admirers. Most clubs use their average...

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looking at a golf club via a cell phone

4 min read

4 Ways Private Golf Clubs Use Video To Stand Out

Think about your club. What are the qualities or characteristics that make it unique? How do you stand out from every other club in your area? If...

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man working in a mine

3 min read

Mining for Great Content: 4 Story Ideas for Your Private Club Marketing

Many clubs struggle to write content that focuses on their members instead of themselves. Although it may feel counterintuitive, sharing your member...

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