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Ed Heil

Ed Heil is the president of StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Ed blogs about inbound marketing, video production, social media, and media relations.

Mining for Great Content: 4 Story Ideas for Your Private Club Marketing

Many clubs struggle to write content that focuses on their members instead of themselves....

Mastering Social Media for Clubs: Go Beyond Likes and Shares

Social media provides a platform for direct communication between your members, prospects,...

Strategic Club Marketing Straight from School [Ep. 30]

When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where...

Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]

Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As...

The Crisis This GM Faced Helped His Club Through the Pandemic [Ep. 28]

When the Coronavirus pandemic forced Minnesota golf courses to close, Joel Livingood was already...

The Impact of the Coronavirus on the role of the Membership Director [Ep. 27]

Where were you on Friday, March 13, 2020? For many people, that was decision day - when many...

What Club Marketers Should Know About Neuromarketing and New Members [Ep. 26]

Using your brain requires energy, which is why you’re exhausted after a hard day of thinking...

Adding "Traction" and Structure for Private Club Management [Ep. 25]

Running a multi-million dollar enterprise is serious business and private club managers know...

Turning Your Club Communications into a Member Engagement Asset [Ep. 24]

For many club communicators, newsletters and member emails are a necessary evil. Hours are spent...