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Ed Heil

Ed Heil is the president of StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Ed blogs about inbound marketing, video production, social media, and media relations.

4 min read

What Club Marketers Should Know About Neuromarketing and New Members [Ep. 26]

Using your brain requires energy, which is why you’re exhausted after a hard day of thinking through complex problems at work - not to mention juggling everything in your personal life.

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2 min read

Adding "Traction" and Structure for Private Club Management [Ep. 25]

Running a multi-million dollar enterprise is serious business and private club managers know it’s not easy to coordinate a team of people on a daily...

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1 min read

Turning Your Club Communications into a Member Engagement Asset [Ep. 24]

For many club communicators, newsletters and member emails are a necessary evil. Hours are spent creating print and digital collateral for members,...

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1 min read

Talking Twitter with Hazeltine Superintendent [Ep. 23]

Getting your club to buy into the idea of social media and starting a Facebook or Twitter account is challenging enough. Getting your staff to...

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2 min read

How Overcommunication Helped This Club Grow Membership During Renovations

Proactive communication using social media and video kept the team at Pelican Isle Yacht Club ahead of the conversation when it came to a...

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2 min read

Club Marketing for Multiple Generations [Episode 21]

You want a younger membership yet you need to retain your existing legacy members, as well. But each demographic has different needs and interests....

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3 min read

How Strong Leadership Can Propel Your Club Marketing Efforts [Episode 20]

Adapting to a changing industry is difficult no matter the business, and the private club industry is going through that today. The Country Club in...

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3 min read

The Right Match: Online Process Connects Clubs and Prospective Members

What if finding your ideal golf club was like online dating? You get matched with the club that’s right for you based on location, commonalities, and...

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3 min read

Choosing a CRM that Works for Your Private Club [Episode 18]

The sales cycle in the private club industry can be a long one. It might even take years from the time a prospective member expresses interest to the...

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3 min read

Making Video Accessible for Your Club (Jason Hsaio) [Episode 17]

Feeling like you're always one step behind in your marketing efforts? If you're a club marketer, you’re probably nodding your head. It’s a perpetual...

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