Ed Heil

Ed Heil is the president of StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Ed blogs about inbound marketing, video production, social media, and media relations.

golf course overlooking water

3 min read

Strategic Club Marketing Straight from School [Ep. 30]

When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where her children attended, she sprung into action. Armed with a degree in English Literature and experience in public relations, Cathy got a job at the school...

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greystone-golf-and-country-club

2 min read

Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]

Dave Porter has relied on innovation as long as he’s been at Greystone Golf and Country Club. As the GM of this statuesque club in a gated community...

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joel-livingood-interlachen-country-club-pandemic

3 min read

The Crisis This GM Faced Helped His Club Through the Pandemic [Ep. 28]

When the Coronavirus pandemic forced Minnesota golf courses to close, Joel Livingood was already preparing for the next step. It's what he's done...

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group of people with hand together in a circle

3 min read

The Impact of the Coronavirus on the role of the Membership Director [Ep. 27]

Where were you on Friday, March 13, 2020? For many people, that was decision day - when many business leaders made the tough call to close down their...

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CCMPodcastHeader.001-2

4 min read

What Club Marketers Should Know About Neuromarketing and New Members [Ep. 26]

Using your brain requires energy, which is why you’re exhausted after a hard day of thinking through complex problems at work - not to mention...

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CCMPodcastHeader.001-1

2 min read

Adding "Traction" and Structure for Private Club Management [Ep. 25]

Running a multi-million dollar enterprise is serious business and private club managers know it’s not easy to coordinate a team of people on a daily...

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CCMPodcastHeader.001

1 min read

Turning Your Club Communications into a Member Engagement Asset [Ep. 24]

For many club communicators, newsletters and member emails are a necessary evil. Hours are spent creating print and digital collateral for members,...

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CCMBlogHeader_ep232

1 min read

Talking Twitter with Hazeltine Superintendent [Ep. 23]

Getting your club to buy into the idea of social media and starting a Facebook or Twitter account is challenging enough. Getting your staff to...

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CCMBlogHeaderEp22

2 min read

How Overcommunication Helped This Club Grow Membership During Renovations

Proactive communication using social media and video kept the team at Pelican Isle Yacht Club ahead of the conversation when it came to a...

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CCMBlogHeaderEp21

2 min read

Club Marketing for Multiple Generations [Episode 21]

You want a younger membership yet you need to retain your existing legacy members, as well. But each demographic has different needs and interests....

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