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Ed Heil

Ed Heil is the president of StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Ed blogs about inbound marketing, video production, social media, and media relations.

CCMBlogHeaderEp20

3 min read

How Strong Leadership Can Propel Your Club Marketing Efforts [Episode 20]

Adapting to a changing industry is difficult no matter the business, and the private club industry is going through that today. The Country Club in Brookline, Massachusetts, is one of the most historic country clubs in the industry, yet they’ve been...

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CCMBlogHeaderEp19

3 min read

The Right Match: Online Process Connects Clubs and Prospective Members

What if finding your ideal golf club was like online dating? You get matched with the club that’s right for you based on location, commonalities, and...

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CCMBlogHeaderEp18

3 min read

Choosing a CRM that Works for Your Private Club [Episode 18]

The sales cycle in the private club industry can be a long one. It might even take years from the time a prospective member expresses interest to the...

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CCMBlogHeaderEp17

3 min read

Making Video Accessible for Your Club (Jason Hsaio) [Episode 17]

Feeling like you're always one step behind in your marketing efforts? If you're a club marketer, you’re probably nodding your head. It’s a perpetual...

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CCMBlogHeaderEp16

2 min read

From Boomers to Millennials: Club Marketing Across Generations [Episode 16]

Connecting with your target audience is essentially the purpose of marketing. The challenge is relating to an audience that continues to evolve. From...

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CCMBlogHeaderEp15

2 min read

Financial Sustainability for Clubs Starts with Solid Club Operations [Episode 15]

The road to sustainability for private clubs is one that requires vision and discipline, according to Professional Club Marketing Association...

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CCMBlogHeaderEp14

3 min read

Creating a Sales Culture: Driving Exponential Growth at Columbine CC

Columbine Country Club, just outside of Denver, Colorado, experienced exponential growth over the last three years due to what, Director of Sales and...

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CCMBlogHeaderEp13

3 min read

What Facebook's Changes Mean for Your Private Club (Shanna Bright) [Episode 13]

Social media is a huge part of our lives today. Even if your club isn’t engaged in social media, there’s a good chance that people who ARE engaged...

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CCMBlogHeaderEp12

5 min read

Creating a Video Strategy to Grow Club Revenue and Reduce Expenses [Episode 12]

Look around online and it’s hard not to find video. From social media feeds to websites, video is everywhere. Yet it’s not enough to produce one...

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CCMBlogHeaderEp11

21 min read

Building the Perfect Club Website (Joe Jerome) [Episode 11]

When did you last update your club website? If it's been more than three years, you're likely not realizing the full potential of your online...

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