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Ed Heil

Ed Heil is the president of StoryTeller Media + Communications. StoryTeller is an inbound marketing agency and video production company based in Minneapolis. Ed blogs about inbound marketing, video production, social media, and media relations.

2 min read

From Boomers to Millennials: Club Marketing Across Generations [Episode 16]

Connecting with your target audience is essentially the purpose of marketing. The challenge is relating to an audience that continues to evolve. From baby boomers, millennials and rising Gen Z-ers, your marketing tactics need to continually embrace...

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2 min read

Financial Sustainability for Clubs Starts with Solid Club Operations [Episode 15]

The road to sustainability for private clubs is one that requires vision and discipline, according to Professional Club Marketing Association ...

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3 min read

Creating a Sales Culture: Driving Exponential Growth at Columbine CC

Columbine Country Club, just outside of Denver, Colorado, experienced exponential growth over the last three years due to what, Director of Sales and...

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3 min read

What Facebook's Changes Mean for Your Private Club (Shanna Bright) [Episode 13]

Social media is a huge part of our lives today. Even if your club isn’t engaged in social media, there’s a good chance that people who ARE engaged...

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5 min read

Creating a Video Strategy to Grow Club Revenue and Reduce Expenses [Episode 12]

Look around online and it’s hard not to find video. From social media feeds to websites, video is everywhere. Yet it’s not enough to produce one...

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21 min read

Building the Perfect Club Website (Joe Jerome) [Episode 11]

When did you last update your club website? If it's been more than three years, you're likely not realizing the full potential of your online...

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28 min read

Search Marketing Isn't Just "Golf Club Near Me" (Mike McAnally) [Episode 10]

Do you still expect people to find your club by typing "golf club near me" into their favorite search engine? That might have worked in the past, but...

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22 min read

Bold Leadership: How Robert Sereci Drives Innovation at Medinah [Episode 9]

Robert Sereci has a unique background and a unique approach to leadership as the general manager at Medinah Country Club, just outside of Chicago....

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25 min read

Effective Communication: Skills to Help Your Club Thrive (Kevin MacDonald) [Episode 8]

When things go wrong, we like to point the finger at people or policies, putting the blame on individual personalities or misguided plans. But more...

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5 min read

Storytelling for Clubs [Episode 7]

Storytelling has become popular vernacular in the marketing world, and why not? We love stories! Especially stories that inspire us or make us feel...

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