2 min read
Ed Heil: Oct 1, 2018 11:47:55 AM
Connecting with your target audience is essentially the purpose of marketing. The challenge is relating to an audience that continues to evolve. From baby boomers, millennials and rising Gen Z-ers, your marketing tactics need to continually embrace...
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2 min read
Ed Heil: Sep 17, 2018 7:00:00 AM
The road to sustainability for private clubs is one that requires vision and discipline, according to Professional Club Marketing Association ...
3 min read
Ed Heil: Aug 7, 2018 8:30:00 AM
Columbine Country Club, just outside of Denver, Colorado, experienced exponential growth over the last three years due to what, Director of Sales and...
3 min read
Ed Heil: Jul 16, 2018 7:00:00 AM
Social media is a huge part of our lives today. Even if your club isn’t engaged in social media, there’s a good chance that people who ARE engaged...
5 min read
Ed Heil: Jul 10, 2018 10:33:40 AM
Look around online and it’s hard not to find video. From social media feeds to websites, video is everywhere. Yet it’s not enough to produce one...
21 min read
Ed Heil: Jun 25, 2018 6:00:00 AM
When did you last update your club website? If it's been more than three years, you're likely not realizing the full potential of your online...
28 min read
Ed Heil: Jun 18, 2018 6:30:00 AM
Do you still expect people to find your club by typing "golf club near me" into their favorite search engine? That might have worked in the past, but...
22 min read
Ed Heil: Jun 11, 2018 8:00:00 AM
Robert Sereci has a unique background and a unique approach to leadership as the general manager at Medinah Country Club, just outside of Chicago....
25 min read
Ed Heil: Jun 4, 2018 6:00:00 AM
When things go wrong, we like to point the finger at people or policies, putting the blame on individual personalities or misguided plans. But more...
5 min read
Ed Heil: May 30, 2018 11:51:45 AM
Storytelling has become popular vernacular in the marketing world, and why not? We love stories! Especially stories that inspire us or make us feel...
