28 min read
Ed Heil: Jun 18, 2018 6:30:00 AM
Do you still expect people to find your club by typing "golf club near me" into their favorite search engine? That might have worked in the past, but now people expect geotargeting to handle the "near me" portion, and voice search is replacing all...
Continue reading this post
22 min read
Ed Heil: Jun 11, 2018 8:00:00 AM
Robert Sereci has a unique background and a unique approach to leadership as the general manager at Medinah Country Club, just outside of Chicago....
25 min read
Ed Heil: Jun 4, 2018 6:00:00 AM
When things go wrong, we like to point the finger at people or policies, putting the blame on individual personalities or misguided plans. But more...
5 min read
Ed Heil: May 30, 2018 11:51:45 AM
Storytelling has become popular vernacular in the marketing world, and why not? We love stories! Especially stories that inspire us or make us feel...
22 min read
Ed Heil: May 23, 2018 1:42:24 PM
Breathtaking aerial videography used to cost thousands of dollars to capture, but with drone technology, that has changed. Thanks to drone...
20 min read
Ed Heil: May 15, 2018 8:39:46 AM
Email has changed the way we communicate. We don't talk on the phone nearly as much as we used to, and we don't even meet in person quite as much,...
20 min read
Ed Heil: May 7, 2018 9:00:27 AM
It's been proven for years that businesses that blog receive more leads than those that do not. Even businesses like private clubs are benefitting...
20 min read
Ed Heil: May 3, 2018 12:24:00 PM
How does a club with more than 130-years of history transform its member communication and drive engagement? With tremendous vision, team buy-in, and...
18 min read
Ed Heil: Apr 30, 2018 4:01:03 PM
How do you appeal to the younger generation without alienating your traditional member base? That's a question confronting private clubs across the...
16 min read
Ed Heil: Apr 18, 2018 3:51:46 PM
If you're looking for a club marketing pioneer, look no further than Ruth Glaser, director of sales and marketing at Hazeltine National Golf Club in...
