What will 2023 bring for private club memberships? That question is on the minds of private club leaders and board members from coast to coast. For some clubs, the residual effects of a strong 2022 membership will continue and perhaps even waitlists will be established. For some clubs, status quo sounds pretty good. Yet there are a number of private clubs feeling the challenging economic momentum facing our economy.
Regardless, even in the healthiest of financial times, creating and executing a strategic plan for ensuring club growth should be on the top of your mind as you take inventory of your 2023 marketing plans and budgets.