Planning Private Club Marketing During Times of Plenty
For many private clubs and golf communities, the pandemic accelerated national interest in the sport, in memberships and in residential golf club communities. As a matter of fact, according to Club Benchmarking, spring 2021 reports showed that 24% of clubs had a waitlist! While memberships were steady, the inability to host events and weddings has taken a bite out of non-dues revenues. All of this to say now is the perfect time to put your foot on the marketing accelerator.