7 min read
Kathy Heil: Oct 23, 2023 2:30:00 PM
You love your monthly newsletter, right? It’s a time-tested way to highlight upcoming events, feature the chef's specials, let the members know about club improvements, etc. It's a format that started with paper newsletters and the e-versions still...
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5 min read
Kathy Heil: Sep 8, 2023 10:15:00 AM
Your club’s website should be the home and heart of your marketing efforts–the place to kindle all new and existing relationships. It can and should...
2 min read
Kathy Heil: Aug 1, 2023 4:35:53 PM
Growing up in the hospitality industry, Michael Padden, the founder of Three Oaks, recognized a crucial need in the private club sector and set out...
4 min read
Kevin Page: Jun 21, 2023 10:00:00 AM
Few things feel better than getting an email or phone call from one of your favorite members with the contact information for a colleague or friend...
3 min read
Kathy Heil: Apr 12, 2023 11:30:00 AM
America's private clubs are at a crossroads.
6 min read
Paul Groessel: Apr 5, 2023 11:15:00 AM
I’m the type of person who loves everything about the sport of golf. Recently, I’ve become more and more interested in joining a private golf club....
8 min read
Kathy Heil: Feb 24, 2023 12:30:00 PM
The next generation private club member — your future looks pretty slim without them, yet your current marketing strategy just isn't delivering...
5 min read
Kathy Heil: Feb 15, 2023 10:30:00 AM
Like most businesses, private clubs tend to underspend on marketing. Your club has a logo, website, and marketing materials, which is the foundation...
5 min read
Lisa Schmidtke: Dec 21, 2022 10:05:00 AM
My husband and I often joke that we grew up in country clubs. The joke is that we both grew up working in country clubs. So, I know what it’s like to...
3 min read
Kathy Heil: Dec 13, 2022 8:00:00 AM
.Most marketing agencies or club technology platforms want to start with a website redesign. They talk to you about fonts, colors, logos, website...
