7 min read
Ed Heil: Mar 30, 2022 10:00:00 AM
Social media provides a platform for direct communication between your members, prospects, employees, and admirers. Most clubs use their average likes and follower count to measure social media success, but this narrow and outdated focus misses a...
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5 min read
Kathy Heil: Mar 29, 2022 11:55:20 AM
Rogue Valley Country Club (RVCC) raises the bar as a private club that is looking into the future and is on a mission to expand its membership. They...
4 min read
Ed Heil: Nov 30, 2021 3:01:25 PM
Think about your club. What are the qualities or characteristics that make it unique? How do you stand out from every other club in your area? If...
3 min read
Kathy Heil: Nov 22, 2021 7:45:00 AM
For many private clubs and golf communities, the pandemic accelerated national interest in the sport, in memberships and in residential golf club...
5 min read
Kathy Heil: Oct 28, 2021 2:52:10 PM
A club’s website has the opportunity to be the home and hearth of its marketing efforts -- the place to kindle all new and existing relationships. It...
3 min read
Kathy Heil: Aug 30, 2021 2:18:44 PM
Having been a member of a private golf club for the last 10 years, I know first-hand how important the member experience is when accessing the...
3 min read
Ed Heil: Aug 17, 2021 8:02:00 AM
Many clubs struggle to write content that focuses on their members instead of themselves. Although it may feel counterintuitive, sharing your member...
3 min read
Kathy Heil: Aug 10, 2021 7:12:00 AM
As a private club marketer, you’ve likely heard that today’s consumers prefer learning about brands through online content instead of traditional...
3 min read
Kathy Heil: Jun 24, 2021 12:06:47 PM
In a recent blog post, we discussed what content marketing is, why blogging on your website is an important part of your club's marketing and the...
3 min read
Ed Heil: Mar 18, 2021 4:43:02 PM
When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where her children attended, she sprung into action. Armed...
