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Crushing Club Marketing

Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
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7 min read

Mastering Social Media for Clubs: Go Beyond Likes and Shares

Social media provides a platform for direct communication between your members, prospects, employees, and admirers. Most clubs use their average likes and follower count to measure social media success, but this narrow and outdated focus misses a...

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Rogue Valley's Membership and Marketing director knew that reaching prospective members starts with a strong marketing website.

5 min read

Why Marketing to Prospective Members Starts With a Strong Website

Rogue Valley Country Club (RVCC) raises the bar as a private club that is looking into the future and is on a mission to expand its membership. They...

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4 min read

4 Ways Private Golf Clubs Use Video To Stand Out

Think about your club. What are the qualities or characteristics that make it unique? How do you stand out from every other club in your area? If...

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3 min read

Planning Private Club Marketing During Times of Plenty

For many private clubs and golf communities, the pandemic accelerated national interest in the sport, in memberships and in residential golf club...

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5 min read

A Tour Of Home (Pages): The Best Private Golf Club Websites

A club’s website has the opportunity to be the home and hearth of its marketing efforts -- the place to kindle all new and existing relationships. It...

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A private club website highlight member benefits

3 min read

Hole In Ones: Designing the Best Golf Course and Private Club Websites

Having been a member of a private golf club for the last 10 years, I know first-hand how important the member experience is when accessing the...

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3 min read

Mining for Great Content: 4 Story Ideas for Your Private Club Marketing

Many clubs struggle to write content that focuses on their members instead of themselves. Although it may feel counterintuitive, sharing your member...

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3 min read

Use Blogging To Jumpstart Your Club's Venue Marketing

As a private club marketer, you’ve likely heard that today’s consumers prefer learning about brands through online content instead of traditional...

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3 min read

Content Marketing Considerations for Clubs (Part 2)

In a recent blog post, we discussed what content marketing is, why blogging on your website is an important part of your club's marketing and the...

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3 min read

Strategic Club Marketing Straight from School [Ep. 30]

When Cathy Zehms caught word that there were plans to close Holy Cross Catholic School, where her children attended, she sprung into action. Armed...

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