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Crushing Club Marketing

Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.

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2 min read

How Private Clubs Can Leverage Content Marketing in a COVID-19 World

Over the many months to come, private clubs are going to need to rely on adaptive digital strategies and embrace new ways to connect with prospective members. Content marketing is poised to be the shining star of a club’s marketing mix in the...

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social media recruitment

2 min read

What Your Social Media Recruitment is Missing

With a novel cocktail of public health concern and economic uncertainty, recruiting during COVID-19 is uncharted territory for private clubs...

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private club managers

3 min read

Why Private Club Managers Don’t Make Good Marketers (And Why It’s Not Their Fault)

As a General Manager of a private club, your board and key stakeholders are looking to you for answers. What membership growth initiatives do you...

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sales enablement

4 min read

[Webinar] Supercharge Your Salesmanship with Sales Enablement

In addition to selling new memberships, the Membership Director often has a variety of other responsibilities, such as member relations,...

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Content Marketing for Golf Course Real Estate

3 min read

Build Buyer Trust with Content Marketing for Golf Course Real Estate

Minnesotans know that once the first novelty snowfall of the season appears, that white stuff may stick around until Mother’s Day and like many...

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blogging is a must do for clubs

3 min read

Why Blogging is a Must-Do for Clubs [WEBINAR]

What is a blog? For years, blogs (short for weblog) served as online journals for aspiring writers who wanted to chronicle their thoughts or share...

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double your online leads

3 min read

Double Your Online Leads Without Re-designing Your Website [WEBINAR]

Private Club Website Challenges If you’re among the few private clubs today who have a waiting list from now until eternity and attracting new...

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rules on 501(c)(7) marketing

3 min read

Understanding the Rules Around 501(c)(7) Marketing

It’s 2020, the beginning of a new decade. It’s a time for new ideas, new conversations in boardrooms, and a new understanding of what is needed to...

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AdobeStock_139741290

4 min read

Give Your Membership Marketing a Boost in 2020 with These 6 Tactics

A new year is upon us, which means it’s time for New Year’s Resolutions. But I’m not talking about the typical kind of resolution like eating less...

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4 min read

What Club Marketers Should Know About Neuromarketing and New Members [Ep. 26]

Using your brain requires energy, which is why you’re exhausted after a hard day of thinking through complex problems at work - not to mention...

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