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Crushing Club Marketing

Every week we'll bring you fresh content to help you take your marketing to the next level and feature stories of individuals who are crushing club marketing.
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3 min read

[Case Study] Barton Hills 90-Day Membership Push

Barton Hills is an upscale country club in Ann Arbor, Michigan with a prestigious Donald Ross-designed golf course. Yet, despite their storied history, outstanding reputation, and recent course, clubhouse, and pool area updates, they were struggling...

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3 min read

Drive Club Membership: 3 Lead Generation Strategies for Your Website

Private clubs pride themselves on being the best when it comes to customer service and community. But there's one way that you might be failing to...

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3 min read

How to Turn Club Marketing Data into Members

Let’s agree on a few things as it relates to the way we connect as people. We have become a very...

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5 min read

Reaching the Millennial Member for Private Clubs [WEBINAR]

This lesson on Reaching the Millennial Member for Private Clubs from the Crushing Club Marketing Academy is hosted by StoryTeller's Ruth Glaser,...

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6 min read

Beyond Member Referrals: Modern Buyer Behavior [Webinar]

This lesson on Modern Buyer Behavior for Private Clubs from the Crushing Club Marketing Academy is hosted by StoryTeller's Ruth Glaser, former...

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4 min read

Going Beyond Engagement: Using Social Media to Recruit the Right Members for Your Club

Social media has long been touted as the golden goose of the marketing world. With the right strategy, planning, and execution, your social channels...

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6 min read

Does Your Membership Director Have the Right Tools and Skills?

For the average private club, every inbound sales lead has the potential to become not only a new member, but also a dependable stream of repeat...

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3 min read

Modernizing Membership Marketing Begins in the Boardroom

From coast to coast, there is fantastic momentum sweeping across the private club industry. Renovations on and around the course are taking place...

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2 min read

Adding "Traction" and Structure for Private Club Management [Ep. 25]

Running a multi-million dollar enterprise is serious business and private club managers know it’s not easy to coordinate a team of people on a daily...

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1 min read

Turning Your Club Communications into a Member Engagement Asset [Ep. 24]

For many club communicators, newsletters and member emails are a necessary evil. Hours are spent creating print and digital collateral for members,...

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