3 min read
Ed Heil: Nov 1, 2018 1:17:49 PM
Adapting to a changing industry is difficult no matter the business, and the private club industry is going through that today. The Country Club in Brookline, Massachusetts, is one of the most historic country clubs in the industry, yet they’ve been...
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3 min read
Ed Heil: Oct 24, 2018 1:25:31 PM
What if finding your ideal golf club was like online dating? You get matched with the club that’s right for you based on location, commonalities, and...
3 min read
Ed Heil: Oct 17, 2018 11:56:44 AM
The sales cycle in the private club industry can be a long one. It might even take years from the time a prospective member expresses interest to the...
3 min read
Ed Heil: Oct 9, 2018 4:04:00 PM
Feeling like you're always one step behind in your marketing efforts? If you're a club marketer, you’re probably nodding your head. It’s a perpetual...
2 min read
Ed Heil: Oct 1, 2018 11:47:55 AM
Connecting with your target audience is essentially the purpose of marketing. The challenge is relating to an audience that continues to evolve. From...
2 min read
Ed Heil: Sep 17, 2018 7:00:00 AM
The road to sustainability for private clubs is one that requires vision and discipline, according to Professional Club Marketing Association...
3 min read
Ed Heil: Aug 7, 2018 8:30:00 AM
Columbine Country Club, just outside of Denver, Colorado, experienced exponential growth over the last three years due to what, Director of Sales and...
4 min read
Kevin Page: Aug 3, 2018 11:08:02 AM
If it's your job to get new members to join your club, you know traditional club marketing methods don’t yield great results. If you’ve been inspired...
3 min read
Ed Heil: Jul 16, 2018 7:00:00 AM
Social media is a huge part of our lives today. Even if your club isn’t engaged in social media, there’s a good chance that people who ARE engaged...
5 min read
Ed Heil: Jul 10, 2018 10:33:40 AM
Look around online and it’s hard not to find video. From social media feeds to websites, video is everywhere. Yet it’s not enough to produce one...
